Marketing & Advertising
One of the largest functions of Marketing at Iona College is the strategic planning and management of Iona College's advertising campaigns.
Advertising allows us to reach prospective students and influencers, communicate with our community and remind alumni, faculty, staff and current students what it means to be a Gael. Advertising allows us to build and foster our image as well as provide important information. Iona College's advertising can be seen in a variety of mediums including but not limited to radio, television, print and outdoor. Below are some samples of recent ads.
Ads can be seen in the Journal News, New York Times, USA Today, Catholic New York, Rockland County Times and the Westchester and Fairfield Business Journals
Radio spots can be heard on Z100, CBS101.1, 92.3NOW, WLTW LiteFm, 1010WINS, WCBS880, WVOX and many more.
:30s commercial aired during ESPN coverage of Iona athletics as well as coverage of the NYC St. Patrick's Day Parade.
Metro North posters seen on the New Haven line
Two Billboard placements on North Avenue
Bus shelter posters located in a 5 mile radius of campus
Billboard seen on Interstate 95 at the North Avenue exit in New Rochelle
30 foot tall skybanner (left) and directory panel in the Palisades Mall, Rockland County
Display ads and banners on multiple web outlets, including Facebook, Pandora, WNYC, lohud.com, Peterson's, gradschool.com, Twitter, Princeton Review, LinkedIn, Google sponsored search and others