Admissions Counselor


As part of a cross-trained, proactive recruitment team, will effectively develop and utilize recruitment strategies; manage prescribed recruitment territories; prioritize recruitment goals and complete projects as changing strategies dictate; effectively use data to assess strategy and priorities; and meet prescribed recruitment goals in assigned market(s) and territories. Job includes interacting with prospective students and/or parents, as well as high school and college personnel; coordinating the admissions process; planning and attending recruitment fairs and events; and actively managing a personal contact campaign via multiple mediums to assure exceptional service. The position requires evening and weekend work, flexible hours and travel.

Duties and Responsibilities:

All recruiters will be cross-trained and expected to serve students across the College’s market base (undergraduate, graduate, and international). The depth and extent of time each recruiter will individually serve each market, will be determined based on business needs and an ongoing evaluation of best practices and team functions. Each recruiter will have a set of core functions for which s/he serves a primary role (i.e freshmen, transfer, international or graduate recruitment). While undergraduate recruiters will primarily focus on high school students and personnel, and parents, and the high level of engagement required of these audiences; graduate and international recruiters will focus more on agency, corporate and/or community relationships, in addition to adult student engagement.
  • Demonstrate and reflect an understanding of and commitment to the mission and core values of Iona College and the Christian Brothers.
  • Engage in professional behavior that enables the achievement of individual work responsibilities while fully and positively supporting the dynamics and progress of all enrollment units.
  • Efficiently manage a territory by collecting and analyzing data to determine which schools, fairs and students to strategically target, and which territorial strategies will be most effective in each market to support goal attainment. 
  • Proactively create and generate prospect interest in both traditional and innovative ways. Cultivate relationships with school, community and corporate/agency personnel. Assess school, community or corporate/agency partnership opportunities and present or implement feeder development strategies (with corporate/agency development being primarily an adult/graduate market best practice).
  • Assess, develop and implement marketing, communication, and recruitment strategies as an integrated part of College recruitment and recruitment marketing strategy.  Responsible for web and communication or marketing assignments as requested.
  • Create personalized recruitment or marketing materials as needed.
  • Work with prospective students (and parents in traditional-age markets) to facilitate the application process, interviews, billing, housing and other key enrollment processes.
  • Evaluate candidate files, and recommend admission and scholarship awards. 
  • Supervise student workers/volunteers, and support staff, for specific projects as needed.
  • Make fiscally-sound decisions surrounding travel and recruitment tactics. 
  • Work with enrollment data systems and electronic media in the recruitment of students as best fits the target market (web portals, social media, e-blasts, blogs, chat, etc…).
  • Actively engage prospects at recruitment fairs. 
  • Plan and conduct recruitment presentations at target schools, businesses, agencies or other community outreach venues. 
  • Conduct effective and proactive phone, email, social media, and other contact campaigns to qualify students and move them in a timely and supportive manner through the process.
  • Present at information sessions as assigned or needed.
  • Assume an active and collaborative role as part of a cohesive recruitment team by:
  • Actively and effectively playing key roles as assigned or needed at all recruitment events on or off campus; assisting with event planning and implementation.
  • Aggressively and proactively monitoring and adjusting progress toward individual goals in an effort to assure the team goal.
  • Exercising good judgment in establishing priorities; making appropriate decisions and problem-solving; effectively managing own time, territory and projects; and accepting or overcoming obstacles creatively and patiently.
  • Participating in the on-going development, planning, implementation and assessment of all recruitment strategies and effective admission and office policies and processes to support enrollment management best practices.
  • Perform other duties and special projects as assigned to meet changing business needs.


  • Bachelor’s degree required. Master’s degree preferred for graduate recruiters.
  • Experience in recruitment, sales or outreach in a fast-paced, goal-oriented operation strongly preferred. 
  • Team and service-oriented. 
  • Able to effectively manage time. 
  • Strong public speaking, interpersonal, and writing abilities required.
  • Must be an intelligent people-person and enjoy working with target audience (whether teenagers, young adults or working professionals), as well school personnel. 
  • Knowledge or interest in learning best practices in enrollment a key. 
  • Valid driver’s license and clean driving record required, as is ability to transport recruitment materials. 
  • Commitment to integrity in the admissions process. 
  • Ability to speak Spanish, and/or international experience or interest, would be beneficial.
  • Position requires flexible hours during week, with sometimes significant evening or weekend work, travel, and overnight stays.
Instructions to Applicants:
Please send your cover letter, resume and name of three references to:

Cari Lira
Executive Assistant, Enrollment Management
Iona College
715 North Avenue
New Rochelle, NY 10801