IONA

Director of Creative Services - College Marketing and Communications

Job Summary:
The Director of Creative Services reports to the Senior Director of College Marketing & Communications and oversees a Manager of Digital Media and a Content Specialist. He/she is responsible for the print and electronic creative needs of the College. The Director establishes and monitors design standards and branding; thinks strategically to manage a media mix; provides recommendations and guidance to College clients to achieve their goals/objectives; and creates a dynamic and collaborative work environment.
 
Qualifications:
The position requires: a BA (master’s a plus) in Graphic Design or a related field with at least 4-5 years experience in a college/university, corporate or agency environment. Proven track record managing staff and corporate branding; superior interpersonal, problem-solving and organizational skills; ability to negotiate with, and motivate, others; complete multiple simultaneous projects within a high-volume, deadline-driven environment. Familiarity with Photoshop (expert level); Dreamweaver; HTML and CSS; basic understanding of SEO and email marketing; and a grasp of Javascript and Flash as it relates to web design. Self-motivated with the energy and initiative to drive proven results. Outstanding creative print and Web design skills with an eye toward online marketing results.

Duties and Responsibilities:
  • Lead creative direction for College print and web design
  • Maintain design and execution of College brand and visual identity program
  • Coordinate a variety of design disciplines within print, web and social platforms
  • Design or art direct the College magazine and other flagship print and electronic materials i.e. strategic plan, website homepage, social channels, President and MarCom microsites, etc.
  • Oversee production schedules, project management and soft/hard launch of product
  • Recommend sound structure for digital integration within MarCom in support of Iona
  • Collaborate with Interactive Technology and external vendors on Web/social development initiatives that support internal/external integration of brand and image
  • Develop turnkey solutions for internal distribution/marketing needs
  • Develop internal email communications strategy for internal and external newsletters, including design and content
  • Review social and engagement metrics and provide recommendations based on report
  • Coordinating internal production needs between Graphics and Information Technology to ensure better integration of marketing and design
  • Evaluate school/department project objectives, creative briefs and quality of external work based on College branding and style guidelines
  • Remain current in new techniques and technologies and bring best practices to Iona projects
  • Schedule and art direct photographers for campus photo shoots, key events and photo archive
  • Review and contract freelance designers and external vendors that supplement in-house resources
  • Oversee external printers and manage timelines, budget and ensure overall quality for College flagship projects
  • Assign projects and establish priorities based on institutional need
  • Encourage the practice of environmentally sound production methods
If you are interested in this position, please forward your resume, cover letter and the names of three references to:
 
Todd Wilson
Senior Director for College Marketing and Communications
Iona College
715 North Avenue
New Rochelle, NY 10801
twilson@iona.edu

Committed to enriching our academic community through a spirit of inclusiveness, Iona actively encourages applications from diverse candidates.  Iona College is an Equal Opportunity/Affirmative Action Employer.