Sports and Entertainment Business Certificate

The Advanced Certificate in Sports and Entertainment Studies provides students with the knowledge to advance in areas of media, marketing and management in the sports and entertainment industry.

The program will address all the key sectors within sports and entertainment business, including:

  • Corporate Communications;
  • Event Management;
  • Finance;
  • Media and Technology;
  • Property and Franchises; and
  • Sales

The Advanced Certificate in Sports and Entertainment Studies is offered in the graduate program in the Hagan School of Business at Iona College.

Course Offerings

The Advanced Certificate program is comprised of five graduate courses (15 credits) selected from those listed below and other approved courses. BUS 618, Seminar in Sports and Entertainment is a foundation course of the program and students are encouraged to include it early in their course of study.

  • BLW 625 Sports Law
  • BLW 630 Entertainment Law
  • BUS 604 Corporate Marketing and Event Management
  • BUS 617HY Sports Digital Media and Marketing
  • BUS 618 Seminar in Sports and Entertainment Business
  • BUS 619 Business Communication Strategies of Sports and Entertainment
  • FIN 651 Sports and Entertainment Finance
  • IS 650DL Information and Decision Technology in Sports, Gaming and Entertainment
  • MKT 650 Sports Marketing
  • MKT 651DL Global Entertainment Marketing
  • MNG 638 Entertainment Management
  • MNG 697 Managing Sports and Entertainment Facilities and Events
  • MNG 698DL Managing Sport Organizations

Students who wish to simultaneously complete the Certificate program within the MBA program can do so by integrating 15 credits (five courses) of Sports and Entertainment courses within their concentration and the breadth area.

Admissions Criteria

Applicants to the Advanced Certificate in Sports and Entertainment Studies must have one of the following:

  • a bachelor's or master's degree with a cumulative GPA of at least 3.0; or
  • accepted admission to Iona's Certificate program

Alternatively, applicants who have significant professional experience may be admitted based on evidence of their achievements. Admissions decisions are made by Iona's Office of Admissions, the Associate Dean/Director of the Graduate Business Program, and the program director.

An admission as a student into the certificate program does not guarantee full admission into the MBA program. Participants are subject to the requirements for good academic standing that are applied to all students in the graduate program.

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For admission information, contact our MBA Admissions Office at 
(914) 633-2288 or e-mail