IONA

Stephen Master

Adjunct Professor

Stephen is a Vice President at the Nielsen Company, which is the world's leading provider of marketing information, audience measurement and business media products and services. He manages the Nielsen Sports Group and works with major sports properties and leading brands that invest in sports sponsorships and media. Prior to joining Nielsen, Stephen was the VP of business development of corporate sponsorships at the National Football League and VP of Marketing Solutions at Octagon Worldwide. He also worked at the National Basketball Association, where he served as the director of business development in the international group. A graduate from the University of Michigan, Stephen also received an MBA at Northwestern University's Kellogg School of Business.

Sports and Entertainment Graduate Course:
  • MKT 650 - Sports Marketing (Spring)