IONA

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Chrissy Mitakakis Martins, PhD

Assistant Professor
Email:
cmartins@iona.edu

PhD, City University of New York/Baruch

Research interests include consumer behavior, advertising, embodiment, nonconscious processing, gender differences, health communication, eating behavior, persuasion, and conformity. Her publications have appeared in marketing journals such as the International Journal of Research in Marketing and the Journal of Business Research. Teaches courses in Principles of Marketing, Marketing Management, and Consumer Behavior. Her consulting experience includes marketing research. Before joining the Iona College faculty, she worked in the research department at the New York City Department of Health.