IONA

Marketing Certificate

The Marketing Post-Master's Certificate will prepare Professionals of any function or discipline with the wherewithal to either move cross-functionally to Marketing Function positions in their respective industry or profession or to enhance their performance in their current roles.

Five (5) courses, 15 credits are required. The PMC is only open to students who possess a graduate degree.

Five courses (15 credits) chosen from the following:

Required Courses: two (6 credits)

unless previously taken as part of another graduate degree, in which case substitutions will be made
  • MKT 610: Marketing Research
  • MKT 615: Consumer Behavior

Elective Courses: choose three (9 credits)

  • MKT 625: Services Marketing
  • MKT 630: International Marketing
  • MKT 635: Management of Marketing Communications
  • MKT 638: Health Care Marketing and Planning
  • MKT 640: New Product Development
  • MKT 650: Sports Marketing
  • MKT 655: International Advertising and Sponsorship
  • MKT 665: Sales Management
  • MKT 671: Marketing on the Internet
  • MKT 994: Global Fashion Marketing

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