IONA

BA in Mass Communication with a concentration in Advertising

Course Number
Course Name
Credits
MCO 200 Introduction to Mass Communication
3
MCO 210 Introduction to Advertising
3
MCO 300 Media Law and Ethics
3
MCO 305 Advertising Strategy
3
MCO 335 The Creative Process in Advertising
3
MCO 403 Advertising Campaigns
3
MCO 313, 321, 322, 418 Choose any two of these courses: Media Planning; Trends in Advertising; Account Planning; Interactive Advertising;
6
MCO 213 - 499 Chose any three non-Advertising courses from this range
9
   
 
MCO 496 Capstone: Seminar in Mass Communication
3

Total credits required for this major: 36