IONA

BA in Mass Communication with a concentration in Advertising

Course Number
Course Name
Credits
MCO 200 Introduction to Mass Communication
3
MCO 210 Introduction to Advertising
3
MCO 230 Digital Literacy and Practice 3
MCO 300 Media Law and Ethics
3
MCO 305 Advertising Strategy
3
MCO 335 The Creative Process in Advertising
3
MCO 403 Advertising Campaigns
3
MCO 313, 321, 322, 418 Choose any two courses from this group, as electives for the Advertising concentration
6
MCO 213 - 499 Choose any three courses under the MCO heading that are outside of the Advertising concentration designation
9
MCO 496 Capstone: Seminar in Mass Communication
3
  Total Credits for Major*  
39

*Students in Mass Communication are limited in the total number of Mass Communication credits they may earn in their undergraduate degree to a total of 42 credits, and no more.  There are no exceptions to this policy.

NOTE about Internship Experience:  Students in Mass Communication are limited in the total number of college credit they may earn in internship experience.  Students may not earn more than 4 credits for internship experience in their undergraduate degree.  There are no exceptions to this policy.