PROGRAM: Public Relations
Degree: Master of Arts
The Public Relations program at Iona provides opportunities for practical experience with corporations, agencies, and media outlets in the New York City metropolitan area. The program allows for specialization in non-profit organizations as well as sports and entertainment among other areas.
Specific focus of the program:
Professional public relations and communications, including marketing, media relations and promotional campaigns for corporations, nonprofits, sports and entertainment.
Sample job titles of alumni:
Faculty research areas/interests:
Principles and history of public relations; feature writing; media theory, effects, and economics; media law and ethics; crisis communications; corporate and organizational communications; technologies including computer animation, informational graphics, and digital video; societal effects of changing communication technologies; minority, gender, and cross-cultural communications; advertising measurement and design; visual arts and communication; influence of communication technology on religious belief; crime victims and the media; terrorism and the media; Supreme Court history; public affairs; presidential press relations; journalism history; sports journalism; business journalism; copy writing and editing; newsroom leadership
Adjunct Faculty affiliations:
Vice president for marketing, large East Coast communications firm
Free lance writer, book author
Senior vice president for public affairs, industrial information institute
Director of the Workplace Institute, large community college
Local editor, large metropolitan newspaper
Production copy editor, large metropolitan newspaper
Each class meets for three hours, one evening a week
Many courses are offered online
Entry terms: Fall, spring, summer
Rolling; we encourage you to submit application documents at least two weeks before the start of the term
Average courseload per term: 2-3 courses (three credits each)
Credits to completion:
Average time to complete the degree: 2-3 years
Preferred academic preparation or background experience:
BA in a discipline that will inform PR writing and practice. For example, a chemistry major could benefit from the degree and find work in the chemical or related industries.