Department of Mass Communication

Requirements for the Major

Mass Communication Department Home Mission Major Requirements

Advertising

Journalism Public Relations Television & Video

Minor Requirements Undergraduate Students Graduate Students Prospective Students Course Descriptions Faculty Student Activities General Information Academic Calendar Contact Us

Below are listed courses required for the B.A. in Mass Communication with a concentration in Advertising

Departmental Courses required for the Major

Course Number

Course Name

Credits

MCO 200 Introduction to Mass Communications
3

MCO 210 Advertising
3

MCO 300 Mass Media Law and Ethics
3

MCO 305 Advertising Strategy
3

MCO 335 The Creative Process in Advertising
3

MCO 403 Advertising Campaigns
3

MCO 313, 321, 322, 418 Choose any two of these courses: Media Planning; Trends in Advertising; Account Planning; Interactive Advertising;
6

MCO 213 - 499 Chose any three non-Advertising courses from this range
9

MCO 496 Capstone: Seminar in Mass Communication
3

Total credits required for this major: 36