About Us

Marketing encompasses all the steps in directing the flow of need- satisfying products and services to consumers. It includes market research, product development, pricing, packaging, distribution, and promotion, in domestic and international markets. This versatile major prepares students for a variety of career paths to suit individual interests and skills. We offer courses which represent the current state of the art - from the basics (Consumer Behavior, Marketing Communications, etc.), to special topics (Sports Marketing, Global Internet Marketing, Green Marketing).

As technologies and communication patterns bring together people from distant lands and cultures, doing business "as usual" will not work. More and more firms now view the world as their marketplace. The interdisciplinary major in International Business is designed to provide students with the global perspective, knowledge, and leadership skills that businesses, governments and other organizations are seeking.