Phone: (914) 637-2748
Office: 74 President Street
Marketing and International Business professors at the Hagan School of Business are experienced scholars and business professionals. Many have worked in a business capacity for a number of years. All hold PhD degrees in Marketing and related fields. They are all dedicated teachers whose concern for their students as individuals extends well beyond the classroom. The result is proven instruction that will guide you throughout your career.
|P. Everett Fergenson (PhD, University of Massachusetts)
Research interests include business/marketing ethics, consumer behavior, cross-cultural communication strategy and future forecasting. Teaches courses in Marketing Management, Sports Marketing, and Consumer Behavior.
|Larry S. Goldstein (PhD, City University of New York/Baruch)
Research interests include direct marketing, data analysis methods and marketing on the Internet. Teaches courses in Principles of Marketing, Marketing Communications, and Marketing Strategy and Planning.
|Patricia Loubeau (Dr.PH, Columbia University)
Teaches courses in Strategic Planning, Health Care Marketing, Long Term Care, Health Industry Analysis, and Business Perspectives. Her publications have appeared in numerous journals including the Central European Journal of Public Health, Journal of Health Care Finance, Health Care Management Review, and Healthcare Informatics among others. Her consulting and areas of research include Capital Finance, Market Research, Strategic Planning, Public Health Issues and Practices and Long Term Care. In 2008, she completed a Fulbright Fellowship at the Zagreb School of Economics and Management, Croatia.
|Chrissy Mitakakis (PhD, City University of New York/Baruch)
Research interests include consumer behavior, advertising, nonconscious processing, gender differences, health communication, eating behavior, persuasion, and conformity. Her publications have appeared in marketing journals such as the International Journal of Research in Marketing and the Journal of Business Research. Teaches courses in Principles of Marketing and Consumer Behavior. Her consulting experience includes marketing research. Before joining the Iona College faculty, she worked in the research department at the New York City Department of Health.
|George V. Priovolos (PhD, City University of New York/Baruch)
Research interests include political risk assessment, event marketing, e-marketing, cross-cultural training, and European Union business strategies. Teaches courses in Marketing Management, International Marketing and Advertising, Marketing on the Internet, Sports and Entertainment Marketing, New Product Development, and Services Marketing. Dr. Priovolos is involved with the International Business major and certificate, e-commerce certificate, sports and entertainment certificate and distance learning courses. He was a Fulbright Professor/Senior Scholar at the Warsaw School of Economics in Poland (1997-8) and a Visiting Professor at DDB, the advertising agency (1999).
|Susan G. Rozensher (PhD, Columbia University)
Research interests include marketing research, consumer behavior, marketing for nonprofit organizations, customer loyalty, cause marketing, advertising research, marketing education, and business/marketing ethics. Teaches courses in Marketing Research and Principles of Marketing. Dr. Rozensher is the faculty advisor to the Marketing Club, and serves as the Marketing Internship Coordinator for the department. She also serves as co-coordinator of Freshmen Advising for the Hagan School of Business. Prior to joining the Iona College faculty, she worked in the marketing research industry.
|Fredrica Rudell (PhD, Columbia University)
Research interests include consumer attitudes toward sweatshop labor and "green" products, integrating sustainability in the marketing curriculum, consumer information processing, gender differences in consumer behavior, and internationalization of the business curriculum. Teaches Marketing Principles, Consumer Behavior, and a special topics course on Green Marketing. Dr. Rudell serves as department Chair and International Business Coordinator/Advisor. She also chairs the Environmental Concerns Committee of the Peace and Justice Education Program , and serves as liaison to the Environmental Consortium of Hudson Valley Colleges and Universities.
Want to jump-start your career?
Marketing students enhance their preparation for careers through involvement with the Marketing Club and participation in Marketing internships. Seniors can earn course credit by working at an approved site under the direct supervision of a designated faculty member and business executive, applying the knowledge and skills they have gained from marketing courses to actual marketing problems and situations.
Dr. Susan Rozensher
Faculty Moderator for the Marketing Club, supervises credit-bearing Marketing Internships, and serves as co-Coordinator for Hagan Freshman Advisement. Read More »