Graduate Courses - all of the following courses are 3 credits

MKT 610 - Marketing Research
An in-depth study of a wide spectrum of quantitative and qualitative methods and procedures used in marketing research and their application to marketing decision-making. A marketing research project will provide hands on experience in planning and implementing marketing research, including problem identification, research design, use of secondary data, questionaire design, sampling, fieldwork, data analysis, and oral and written report presentation.
Prerequisite: MBA 510 and MBA 560

MKT 615 - Consumer Behavior
An intensive study of the consumer as decision maker. Cultural, social, personal and psychological influences on consumer decision making will be analyzed. Relevance to market segmentation, product positioning, product development, and promotion by business and non-profit organizations will be examined.
Prerequisite: MBA 560

MKT 625 - Services Marketing
This course examines the distinctive characteristics of services as opposed to tangible goods and the opportunities for marketing services worldwide. It focuses on how service firms can gain a competitive advantage by designing and implementing marketing strategies based on service differentiation, quality, and productivity. Particular attention is given to the study of technological and other environmental changes affecting the marketing of both stand-alone as well as customer-support services.
Prerequisite: MBA 560

MKT 630 - International Marketing
This course analyzes the attractiveness and riskiness of international markets. International marketing decisions studied include choice of markets, mode of entry, appropriate organization for international expansion, and degree of adaptation/standardization of marketing mix elements for each target market. A strategic approach to making international marketing decisions is developed that stresses research as a means to understand the economic, political, legal and cultural characteristics of doing business abroad and their managerial implications.
Prerequisite: MBA 560

MKT 635 - Management of Marketing Communications
A comprehensive study of planning, development and execution of promotional strategy using the tools of advertising, personal selling, sales promotion, public relations, direct marketing, special events marketing, and advertising on the Internet. Students will learn how to develop promotional objectives, set budgets, create effective messages, select media, address legal considerations, and measure advertising effectiveness.
Prerequisite: MBA 560

MKT 640 - New Product Development
This course focuses on the development of appropriate organizational structures for managing new product development. It discusses the risks and rewards of innovation, and the need for regular and systematic development of new products and services. The various stages in the new product development process, from idea generation to commercialization, are examined in detail. The consumer adoption process and the factors that may influence it are also studied.
Prerequisite: MBA 560

MKT 645 - Marketing Decisions
This course presents an intensive study of strategic marketing decision-making. Using the case method, students will learn to apply a decision process framework to real world business problems. Emphasis will be placed on how marketing decisions are made, the role of information in marketing decision-making, strategic considerations, and the roles played by economics, finance and related disciplines in the marketing decision process.
Prerequisite: MBA 560

MKT 650 - (formerly MKT990 Special Topics) Sports Marketing
A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing.
Prerequisite: MBA 560

MKT 655 - (formerly MKT 991 Special Topics) International Advertising and Sponsorship
This advanced marketing course provides a broad overview of international advertising/sponsorship issues and functions. It aims at acquainting the student with the international advertising/sponsorship practices within an integrated marketing framework. Students will also explore specific techniques for planning media use and creating advertising campaigns to market products/services worldwide.
Prerequisite: MBA560

MKT 660 - (formerly MKT995 Special Topics) Nonprofit Marketing
This course provides an overview of the entire marketing process for nonprofit organizations. Key topics include the growth and development of nonprofit marketing, developing a core marketing strategy, positioning the organization, fundraising, and designing and managing the marketing mix. Students will also explore the marketing of social ideas and causes (e.g., AIDS awareness, gun control), whether undertaken by organizations, government, or as part of a cause-related marketing strategy.
Prerequisite: MBA560

MKT 665 - (formerly MKT996 Special Topics) Sales Management
Sales Management examines the elements of an effective sales force as a key component of the organizations total marketing effort and enhances student understanding of the relationship between sales and marketing. Topics studied include the organization and management of the sales function including sales representative development and training, forecasting, recruiting and selection practices, compensation, expenses, quotas, motivation, and the implementation of sales strategies.
Prerequisite: MBA560

MKT 671 - Marketing on the Internet
This course examines the potential of the Internet to generate profits for companies by enhancing their ability to create customer value. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as an alternative platform for marketing research and business planning, product design and distribution as well as a communication medium. Moreover, by approaching Internet Marketing within the more general framework of E-Business, the course is also intended to familiarize students with various emerging business concepts like customer management, personalized and online relationship marketing.
Prerequisite: MBA 560

MKT 695 - Marketing Internship
MBA students are placed in a private organization or public agency to 1) carry out an assigned marketing project, 2) engage in day to day functioning of the establishment, and 3) learn how a modern corporation is organized and operates under the direct supervision of an executive of the organization and a department faculty. Students engaged in the internship will meet with the faculty supervisor periodically to report the progress and discuss any issues relating the internship.
Prerequisites: MBA core plus MKT 610 or MKT 615, one other Marketing course and permission of the department chair. 3 credits. MNG 625 is helpful.

MKT 699 - Independent Research in Marketing
This course provides selected students with the opportunity to conduct in-depth research in specific areas of interest in the field of Marketing as determined by the students and faculty mentor. Independent research may be undertaken with the approval of the student's faculty mentor and the chairperson of the Marketing Department.
Prerequisite: MBA 560 and permission of chair.

MKT 990-995 Special Topics
These new courses explore current Special Topics.

MKT 994 Special Topics: Global Fashion Marketing
Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for womens, mens and childrens apparel and accessories; global sourcing; ethical considerations; fashion trends; emerging market sectors; and careers in the fashion industry.
Prerequisite: MBA560