Hagan School of Business
Marketing and International Business Department
Contact Information
Fredrica Rudell
Chair
Email: frudell@iona.edu
Phone: (914) 637-2748
Office: 74 President Street
Graduate Courses - all of the following courses are 3 credits
- MKT 610 - Marketing Research
- MKT 615 - Consumer Behavior
- MKT 625 - Services Marketing
- MKT 630 - International Marketing
- MKT 635 - Management of Marketing Communications
- MKT 640 - New Product Development
- MKT 645 - Marketing Decisions
- MKT 650 - (formerly MKT990 Special Topics) Sports Marketing
- MKT 655 - (formerly MKT 991 Special Topics) International Advertising and Sponsorship
- MKT 660 - (formerly MKT995 Special Topics) Nonprofit Marketing
- MKT 665 - (formerly MKT996 Special Topics) Sales Management
- MKT 671 - Marketing on the Internet
- MKT 695 - Marketing Internship
- MKT 699 - Independent Research in Marketing
- MKT 990-995 Special Topics
- MKT 994 Special Topics: Global Fashion Marketing
Related:
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Want to jump-start your career?
Marketing students enhance their preparation for careers through involvement with the Marketing Club and participation in Marketing internships. Seniors can earn course credit by working at an approved site under the direct supervision of a designated faculty member and business executive, applying the knowledge and skills they have gained from marketing courses to actual marketing problems and situations.
Faculty Profile
Dr. Susan Rozensher
Faculty Moderator for the Marketing Club, supervises credit-bearing Marketing Internships, and serves as co-Coordinator for Hagan Freshman Advisement. Read More »
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