Marketing and International Business Department

Program Details

Undergraduate Marketing Major

Description

For any product or service to succeed it must be made visible and available to its proper market at the right time and the right place for both the consumer and the producer. Consumer needs must be anticipated; products and services to satisfy those needs must be devised and produced. Because marketing is the point of contact between business and society, students majoring in marketing are expected to acquire a broadened understanding of the nature of business and its role in domestic and international environments.

The program in marketing is designed to prepare students for successful careers in the marketing field and for advanced study in business through instruction in the theory and application of effective, modern marketing techniques. The curriculum stresses a combination of classroom and field experience with emphasis given to the utilization of concepts from the behavioral and social sciences. Marketing problem solving is taught through experiential learning techniques including group dynamics and computer simulations.

Course Requirements
All college core requirements (54 credits) and liberal arts electives (9 credits),
the general business core (36 credits) and business electives (6 credits),
plus the seven following major courses (21 credits):

MKT 301 - Consumer Behavior
MKT 307 - Marketing Communications
MKT 330 - Market Research
MKT 414 - International Marketing
MKT 460 - Marketing Strategy and Planning (capstone)
plus two additional MKT electives.

Marketing Major Course Checklists
Use these worksheets in conjunction with your PeopleSoft transcript and Marketing Plan of Study ("bubble sheet").
Click here if you entered Iona before Fall 2007.
Click here if you entered Iona in Fall 2007 or later.

Recommendations
Students interested in marketing are encouraged to consider related courses offered by the Departments of Mass Communication, Psychology and Sociology.

Internships
The Department conducts a credit-bearing internship program in a select group of organizations in which students are expected to take part in projects and organizational decision-making situations. Senior standing and a faculty recommendation are needed to apply for either a fall, spring, or summer internship position (see link under Activities on Departmental Home Page).

Minor Concentration
BBA candidates wishing to minor in marketing must complete twelve (12) credits in marketing. Candidates for the BA and the BS must also complete twelve (12) credits in marketing as well as the abbreviated business core.