Phone: (914) 637-2748
Office: 74 President Street
For any product or service to succeed it must be made visible and available to its proper market at the right time and the right place for both the consumer and the producer. Consumer needs must be anticipated; products and services to satisfy those needs must be devised and produced. Because marketing is the point of contact between business and society, students majoring in marketing are expected to acquire a broadened understanding of the nature of business and its role in domestic and international environments.
The program in marketing is designed to prepare students for successful careers in the marketing field and for advanced study in business through instruction in the theory and application of effective, modern marketing techniques. The curriculum stresses a combination of classroom and field experience with emphasis given to the utilization of concepts from the behavioral and social sciences. Marketing problem solving is taught through experiential learning techniques including group dynamics and computer simulations.
All college core requirements (54 credits) and liberal arts electives (9 credits),
the general business core (36 credits) and business electives (6 credits),
plus the seven following major courses (21 credits):
MKT 301 - Consumer Behavior
MKT 307 - Marketing Communications
MKT 330 - Market Research
MKT 414 - International Marketing
MKT 460 - Marketing Strategy and Planning (capstone)
plus two additional MKT electives.
Marketing Major Course Checklists
Use these worksheets in conjunction with your PeopleSoft transcript and Marketing Major Plan of Study (also referred to as a "bubble sheet").
Click here if you entered Iona in Fall 2007 or later
Click here for blank plan of study
Students interested in marketing are encouraged to consider related courses offered by the Departments of Mass Communication, Psychology and Sociology.
The Department conducts a credit-bearing internship program in a select group of organizations in which students are expected to take part in projects and organizational decision-making situations. Senior standing and a faculty recommendation are needed to apply for either a fall, spring, or summer internship position (see link under Activities on Departmental Home Page).
BBA candidates wishing to minor in marketing must complete twelve (12) credits in marketing. Candidates for the BA and the BS must also complete twelve (12) credits in marketing as well as the abbreviated business core.
Want to jump-start your career?
Marketing students enhance their preparation for careers through involvement with the Marketing Club and participation in Marketing internships. Seniors can earn course credit by working at an approved site under the direct supervision of a designated faculty member and business executive, applying the knowledge and skills they have gained from marketing courses to actual marketing problems and situations.
Dr. Susan Rozensher
Faculty Moderator for the Marketing Club, supervises credit-bearing Marketing Internships, and serves as co-Coordinator for Hagan Freshman Advisement. Read More »