Hagan School of Business
Marketing and International Business Department
Contact Information
Fredrica Rudell
Chair
Email: frudell@iona.edu
Phone: (914) 637-2748
Office: 74 President Street
Undergraduate Courses - all of the following courses are 3 credits
- BUS 240 - Principles of Marketing
- MKT 301 - Consumer Behavior
- MKT 302 - Personal Selling and Sales Management
- MKT 307 - Marketing Communications
- MKT 319 - Sports Marketing
- MKT 330 - Market Research
- MKT 350 - Global Fashion Marketing
- MKT 360 - Global Entertainment Marketing
- MKT 371 - Global Internet Marketing
- MKT 385 - Global Green Marketing
- MKT 402 - Direct and Digital Marketing
- MKT 403 - Retailing Management
- MKT 406 - Current Issues in Marketing
- MKT 414 - International Marketing
- MKT 416 - International Advertising
- MKT 418 - Import and Export Management
- MKT 460 - Marketing Strategy and Planning
- MKT 463 - Independent Study In Marketing
- MKT 465 - Marketing Internship
Related:
What's New!
Want to jump-start your career?
Marketing students enhance their preparation for careers through involvement with the Marketing Club and participation in Marketing internships. Seniors can earn course credit by working at an approved site under the direct supervision of a designated faculty member and business executive, applying the knowledge and skills they have gained from marketing courses to actual marketing problems and situations.
Faculty Profile
Dr. Susan Rozensher
Faculty Moderator for the Marketing Club, supervises credit-bearing Marketing Internships, and serves as co-Coordinator for Hagan Freshman Advisement. Read More »
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