Marketing and International Business Department

Below is the list of Undergraduate Courses Offered

Undergraduate Courses - all of the following courses are 3 credits

BUS 240 - Principles of Marketing
An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotions, distribution, and international marketing. (Formerly BUS340)
Prerequisite: Sophomore standing.

MKT 301 - Consumer Behavior
A comprehensive study of the cultural, social, personal and psychological factors which influence consumer's search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored.
Prerequisite: BUS 240

MKT 302 - Sales Management
Study of the analysis, planning, implementation and control of sales-force activities, including sales-force strategy and structure recruitment, selection, training, compensation and supervision of salespeople. Current developments in the use of computers and relationship marketing will be addressed.
Prerequisite: BUS 240

MKT 307 - Marketing Communications
An comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations and direct marketing. Their use in developing and implementing communications programs, which influence the behavior of selected audiences, will be examined as part of the overall marketing strategy.
Prerequisite: BUS 240

MKT 308 - Advertising Management
An intensive study of the principles and practices of the strategic management of advertising applied to both consumer and non consumer fields. The roles of the company advertising function and that of the advertising agency are examined. Emphasis is placed on campaign planning and its relation to the total marketing plan; the development, execution, and evaluation of creative strategies; and media selection.
Prerequisite: MKT 307 or permission of instructor.

MKT 310 - Product Management
An intensive study of all aspects of product management. Topics include new product development, product design, branding, packaging, product line extensions, and strategic change over the product life cycle.
Prerequisite: BUS 240

MKT 319 - Sports Marketing
A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing.
Prerequisite: BUS 240

MKT 330 - Market Research
An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings.
Prerequisites: BUS 210 and BUS 240

MKT350 Global Fashion Marketing
Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women’s, men’s and children’s apparel and accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. Prerequisite: BUS 240. Not open to those who have taken this topic as a MKT406 Current Issues course. This course can be used as a Marketing or International Business major elective.

MKT 360 - Global Entertainment Marketing
This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today’s diverse, global entertainment marketplace.
Prerequisite: BUS 240. Not open to those who have taken this topic as a MKT406 Current Issues course. This course can be used as a Marketing or International Business major elective. 

MKT371 – Global Internet Marketing
This course examines how companies and not-for-profit organizations can use the Internet to conduct business around the world. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as a platform for marketing research, marketing planning, product design, pricing, distribution, marketing communications, and online customer relationship marketing.
Prerequisite: BUS 240. Not open to students who have taken the course as a MKT406 Current Issues topic. This course can be used as a Marketing or International Business major elective.

MKT 402 - Direct Marketing Management
An intensive study of this fast-growing form of marketing communication, which uses the Internet, direct mail, catalogs, TV infomercials, home shopping and telemarketing to interact directly with consumers. Students will explore the strategic, tactical and control elements of direct marketing in both consumer and business markets, and its role in the marketing mix. Topics include database marketing, product development and pricing, media and message selection, fulfillment, research and testing, and measurement of results.
Prerequisites: BUS 240

MKT 403 - Retailing Management
As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. The course focuses on the retail environment, planning, buying and inventory management, store design and layout, retail pricing and promotion. It also looks at the new retailing formats which include non-store retailing, the impact of technology and recent trends in international retailing.
Prerequisite: BUS 240

MKT 406 - Current Issues in Marketing
Study of current and emerging marketing fields, trends and issues. The course will focus on a special topic or theme (e.g., green marketing, social and nonprofit marketing) during a particular semester, giving students the opportunity to study the subject matter in depth.
Prerequisite: BUS 240.

MKT 414 - International Marketing
This course focuses on the formulation of marketing strategy for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion, worldwide.
Prerequisite: BUS 240

MKT 416 - International Advertising
This course examines advertising from the perspective of the global marketer. It addresses the opportunities and challenges inherent in the successful transfer of advertising appeals, messages, art, copy and other elements of an advertising campaign from one country to another. Strategic decisions relating to the specification of advertising objectives, budgeting, media planning, and agency selection are given particular attention.
Prerequisite: MKT 414

MKT 418 - Import and Export Management
This course provides an in-depth examination of the export and import processes, focusing on the activities that firms need to undertake to prepare for entering the international marketplace. It discusses the basic motivations to internationalize, information and financial concerns of firms beginning to internationalize their operations, and various strategic issues affecting export and import development. Case studies and hands-on team projects are utilized to highlight product, price, distribution and promotion decision-making for exports and imports in a variety of business situations.
Prerequisite: (MKT 414) or (BEC 325 and BUS 240)

MKT 450 - Honors Seminar in Marketing
An opportunity for marketing honors students to sharpen their analytical and decision-making skills through critical reading of marketing-related articles, in-depth analysis of cases and participation in a competitive marketing simulation.
Prerequisite: senior standing and permission of Department Chair.

MKT 460 - Marketing Strategy and Planning
A study of the process of strategy formulation in marketing. This course emphasizes the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. (formerly MKT 407)
Prerequisites: BUS 240 and completion of all other required marketing courses.

MKT 463 - Independent Study In Marketing
Students undertake an advanced specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute, and discuss the findings of the project.
Prerequisite: senior standing and permission of Department Chair.

MKT 465 - Marketing Internship
Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. Students meet on a regular basis with other interns and a faculty member to discuss findings and common problems.
Prerequisite: senior standing and approval of internship coordinator.