What is branding anyway? A brand is not a product, a logo, a tagline or a color. While those elements are all important pieces to the puzzle, a brand is a person's gut feeling about a product, service or organization. It is the relationship between a company and its customers. Brands need to grow and be protected.

What does this mean for Iona College? We know that the most recognizable institutions attract high-quality students and distinguished faculty as well recognition among their peers and within the media. Iona wants to compete on the same playing field and remind the world around us of our mission.

Over the next several weeks you will begin to see a new identity and brand message for Iona College. Iona's mission is not changing - just being enhanced. Below is a quick look at some of those new items. Check back for a new style guide and toolkit to help you get started with the new identity. We will also feature elements of the campaign too!

Logo

 

Tagline

Athletics Logo

At this time the athletics logos remain unchanged. Those logos are for official use by the department of Athletics. For guidelines visit www.iona.edu/gaels.

For more information about the launch of the new brand campaign, please contact Danielle Mastromarino at 914.637.2783

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