Graphic Standards
The graphic standards identity system was designed
to enhance the Iona image via consistent and cohesive messaging. The
proper application of these elements is important to further establishing
and reinforcing the Iona brand.
A clear graphic identity for the College:
- ensures printed materials are congruent with the current advertising
campaign and image;
- helps build brand recognition – readers can quickly identify
Iona in publications;
- avoids confusion from having different logos among the many departments
and programs on campus;
- provides cohesiveness across various marketing materials including
the website; and
- enhances the College’s image.
This information is intended for all those on (and off) campus who
produce publications. It applies to the production of:
- brochures, pamphlets and circulars;
- newsletters, flyers and posters;
- news releases;
- web page; and
- other publications that represent Iona College.
You are encouraged to consult with the Office of College Communications
whenever possible before initiating a print project (view
our publications procedures).
Please note: some elements are mandatory for inclusion in all printed
materials, and others can be used to accentuate design. We prefer that
you utilize the downloadable images provided, rather than re-create
logo or typeface, and that you always be conscious not to distort the
proportions of the images if resizing.
Mandatory Design Elements
Iona Logo block (a.k.a. "drop box")
Usage
The Iona block is used on the cover of all collateral pieces,
as well as tactical and image advertising, business cards, letterhead,
and more. The font used for the word “ IONA” is Albertan.
It must be set in ALL CAPS. The letter spacing can vary from minus
5 pts. to plus 2 pts.
Positioning
The Iona logo/dropbox:
- should never be “free-floating”;
- is most often positioned at the top of printed materials, flush
to the right and left edges of the space. Top left and right edges
can bleed off when applicable.
- can be rotated 90 degrees or –90 degrees.
- must be set in black or the College’s maroon (PMS
201on uncoated paper or PMS 202 on coated paper).
No other colors are ever used for the block and type always knocks
out to white. Please be sure to maintain the proportions of the block
if re-sizing.
Additional Publication Elements
Iona Tagline
Celebrating 200 years of Christian
Brothers’ Education.
This
tag-line represents the heritage of Iona College and is an integral
part of the College’s messaging. It should be included in all
publications. It is usually printed in small, italic type-face at the
base of the cover or front of printed item.
Mission Statement
All major publications must include at least the first line of the Iona College
Mission Statement, which reads as follows:
“Iona is a college in the tradition of the Christian Brothers and American
Catholic higher education.”
A similar version is also acceptable:
“Iona is a college dedicated to teaching in the tradition of the Christian
Brothers and American Catholic education.”
Contact information
It is encouraged that all communication vehicles provide some contact
information for the reader. There are specific guidelines to how
this information is presented. It includes the College name, address,
phone and web site address.
Fonts
There are primarily two PostScript fonts that Iona uses in its printed
materials.
Albertan - Iona logo/dropbox and tagline: Celebrating
200 Years of Christian Brothers’ Education.
Garamond Italic - Headline treatment in all image
advertising.
If you do not have any of the appropriate typefaces, you can download
an EPS of the Iona College type elements to assure continuity with
the Iona style.
Colors
The official Iona College color is Maroon in either PMS 201 (uncoated
stock) or PMS 202 (coated stock). In addition, black, white, grey and
gold can be used, but not for the logo.
Again, it is important to stress that the application of color is
rigid in advertisements, whereas it is more loosely applied in creative,
print publications and collateral materials. Please contact the Director
of College Communications if you require the CMYK equivalent of the
PMS maroon.
Optional Identity Elements
Iona Crest
The Iona Crest is an optional element, and application of it is more
flexible than the actual logo/dropbox. The crest is typically printed
anywhere between 20-60% black, depending on publication. For example,
in newspapers it is printed at 40% to 60% black. The image can be
vertical, rotated, or cropped into. The words Iona College should
never be cut off when using only a portion of the seal.
The use of the crest in print ads and goodwill ads is less flexible
than that of all other collateral pieces. The crest should be used
at 45 degree slant, Iona College name should always show, and it should
be in 20-40% black.
All other collateral: the use of the crest in all other printed materials
is a bit more flexible. It can be printed in black, white, grey, PMS
201 or 202, etc. Other background color can show, though.
Athletics Logo
This logo is for official use by the department of Athletics. For
guidelines visit www.iona.edu/gaels.
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