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Advancement
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Editorial Style Guidelines
Iona Guidelines and Mission Statement All major publications must include at least the first line
of the Iona College Mission Statement, which reads as follows: A similar version is also acceptable: Also acceptable is: When referring to Iona College in a sentence, without using
the word Iona, capitalize the word "College."
When listing names and class year, there is no comma separation between
them: Titles after names belong before the class year, with a comma
separating the name and title: For religious orders and doctorate degrees, upon first reference use the designated abbreviation after the full name. Eg: There is a comma used when listing someone who is a jr. or
sr. There is no comma used when listing someone who is a “III” or
higher. No space is needed between a class year and an advanced degree,
but must be separated from the previous class year with a comma and
a space. No periods are needed for degrees or religious titles. When referring to the Iona president, refer to him as James A. Liguori, CFC. Only refer to him as (Br.) James A. Liguori, CFC when signing his name on a letter. When listing Br Liguori’s name in publications, add his
class year and advanced degree when others have their advanced degrees
listed. Eg.: A person’s occupational title is listed in lowercase
after the name. However, the department name remains capitalized. When listing an academic department, it should be lowercase,
unless the department is a proper noun: Multiple listings of names should be listed alphabetically by last name. When the last name is hyphenated, it should be alphabetized by the first letter of the first surname, otherwise it is listed by the last surname:
If there are multiple names listed (i.e. board members, honorees, etc.) there must be consistency on how the names are listed. If one name includes a middle initial, they all must. (The exception is those without middle initials.) A person’s academic degree is listed at the terminal level only, unless that person is a graduate of Iona. The alumnus’ degree year is listed after their name, with each Iona degree and corresponding graduation year listed. Bachelor degrees are listed by abbreviated year, master degrees are designated by graduation year and the master MA, MBA, MS, MSEd or MST designation. No space is needed between the class year and degree. If a person has multiple degrees from Iona, they are separated by commas and each degree is listed. Eg.: An exception will be made for the College Catalog and the Student Handbook. Only in these two publications will it be acceptable to list ALL employees’ highest degree earned, regardless of the institution awarding the degree. If the person graduated from Iona, the listing will include their graduating class year. Eg.:
Book titles are always italicized. Magazines, periodicals and newspaper names are italicized. Titles of articles and speeches are written within quotation marks. Include punctuation like commas and periods within quotation marks, not after. Throughout a given publication, make sure the manner in which names are listed is consistent. If the first name is not abbreviated, or if the middle initial is included on the first reference, it must be included as such in the rest of the piece. The only exception would be in a story, where the general rules of the AP Style Guide would apply. All text for publications should be supplied to College Communications in a Word document. To make arrangements for a publication, contact Herb Lopez, ext. 2686. No graphic images should be embedded into the Word document. Images need to be supplied as high resolution (300 dpi or above jpeg or tiff files), and saved as a separate file. On average, publications take six to eight weeks for completion depending upon size, scope and nature of project. Please contact College Communications for time frame.
Punctuation and Capitalization Apostrophe - should be slanted to the left when denoting a class year, eg. Jane Smith ’98. In order to switch the apostrophe: strike ctrl+apostrophe, then strike apostrophe again. No comma before conjunction in a simple series: Use a comma before the concluding conjunction in a complex
series of phrases: When referencing academic degrees, use no periods: eg. BA, BS, MA, MS, MFA, MD, PhD, etc. Possessives - Use apostrophes after singular and some plural nouns to indicate possession. (Examples: Jim’s desk; women’s room) When either a singular or plural noun ends in s, use only the apostrophe. (Examples: James’ desk; ladies’ room) Internet - always capitalize Years/decades - to make a year plural, do not use an apostrophe: 1990s, in the ’60s; class reunion for years ending in 2s and 7s.
Academic degrees and honors are capitalized; a generic reference
to a degree is not. There is no “s” after Master when referring
to the academic degree; there is an “s” when a generic
reference is used. Ampersand (&) - Use this symbol if it is part of an official title; otherwise spell out the word “and.” Biannually/bimonthly/biweekly - no hyphen; means every other year/month/week. Semimonthly and semiweekly mean twice a year/month/week. Blessed Edmund Ignatius Rice - founder of the Congregation of Christian Brothers. board of trustees - lower case on references except when referring specifically to Iona College Board of Legal Trustees. Bullets - When using bullets, lowercase the first word of each line and separate each bullet with a semicolon. The only exception would be if a complete sentence is bulleted, where each point should begin with the first word capitalized and end with a period. Campaign - capitalize when referring to a major fund-raising drive, such as Vision Into Reality: The Campaign for Iona College. Use “the Campaign” in subsequent references. When colons are used to list more than two events, semi-colons should separate each line. The last semi-colon should be followed with the word “and.” Iona graduates will be sought after because they will be:
Days of the week - never abbreviate in text. E-mail. Envelopes will have the return address with the Iona College logo and crest at the top left-hand corner. The return address should include the department and address of the College. Esq. - When using “Esq.” after a name, do not use Mr., Mrs. or Ms. before the name. Jane P. Smiley, Esq. Extension – for telephone numbers, use “ext.” followed by a space and the four-digit number. Faculty/staff – when used alone, treat it as a singular noun, (Eg. Our faculty is the best. Our staff is well-educated.) When referring to the people who make up the faculty or staff, say “faculty members” or “staff members.” "Fund raiser" or "fund raising" when used,
should be consistent throughout the piece. Either hyphenate or put
as two words, never as one word: “Incorporated” should be abbreviated and capitalized
as Inc. when used as part of a corporate name. It should be listed
as the company does. Measurement - use figures and spell out inches, feet, yards and other measures. Hyphenate adjectives before nouns - he is 5 feet 6 inches tall; the 5-foot-6-inch man. Mission statement - the updated Iona College Mission Statement was adopted on December 13, 2001. The full document must appear in all major publications (viewbooks, catalogs, etc.). Numbers:
Percent - Spell out the word in text. The “%” sign may be used in numerical charts and headlines. Phone numbers - for those that include the area code, put the area code in parentheses and use a hyphen in between the rest of the number - (914) 633-2000. Punctuation should not be underlined or italicized. Residence hall - use instead of “dorm”. Time: am/pm - do not use periods; lower-case the letters.
Official invitations might opt for more formal use of times, including “o’clock”;
use "noon" and "midnight" rather than "12
pm" and "12 am" to avoid confusion. When using numerals,
include the :00 after the hour, do not just use (8 pm). Year - when using plural, do not use an apostrophe after the numbers (example: 1980s).
Frequently Misspelled and Misused Words accept is to receive; except is with the exclusion of adviser not advisor affect is to have an influence on; effect is something brought about by a cause all right, never alright alma mater – no caps and no italics alumni – one man is an alumnus; one woman is an alumna; several men or a group of men and women are alumni; several women are alumnae. backward (not backwards) basement – use lower level instead biannual is twice a year (same as semiannual); biennial means every two years despise e-mail (always use hyphen) ensure means guarantee; insure refers to an insurance policy freshman, freshmen – use the singular when referring to an individual or the whole class; freshmen is the plural noun. Internet it’s – contraction meaning it is; its – possessive pronoun Mass Communication (no “s”) playwright repetition sacrilegious stationary is not moving; stationery is writing paper School of Arts and Science (not Sciences) toward (not towards) website - one word. websites and e-mail addresses - always lowercase (www.iona.edu or alumni@iona.edu). that/which - "That" defines and restricts; "which" does
not. The way to tell which one you need is that, if you are using which
properly, you'll usually need to precede it with a comma. (Note that
the previous sentence provides an example of an exception to the rule.)
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College
Communications 
Mission
Statement