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News Releases
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Best-Selling Author Jack Trout to Present “Marketing
Strategy” May 8
New Rochelle, NY – The Hagan School of Business has named legendary marketing strategist Jack Trout, Iona alumnus and president of Trout & Partners, an “Executive for a Day.” Trout will present “Marketing Strategy” at 6:30 pm in the LaPenta Student Union. The acclaimed author of numerous marketing classics, Trout’s “The New Positioning” became a Business Week best seller in 1995. “Marketing Strategy” will highlight key strategic principles Trout has learned from the business world as outlined in his most recent book “Trout on Strategy.”  With over 40 years experience in advertising and marketing, Trout has been a boardroom advisor to some of the world’s largest, including IBM and Procter & Gamble. He started his career in the advertising department of General Electric and, from there, went on to become a divisional advertising manager at Uniroyal. Trout then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over 26 years. Currently, Trout manages and supervises a global network of experts at Trout & Partners, a marketing consultancy based in Connecticut with offices in 13 countries. The firm has done work for Burger King, Merrill Lynch, Xerox and other Fortune 500 companies. The Hagan School of Business at Iona College is accredited by the AACSB – the Association to Advance Collegiate Schools of Business - and is among the top 30 percent of business schools worldwide. The Princeton Review also recently named the Hagan School among its Best 237 Business Schools 2006 edition. Founded in 1940 by the Congregation of Christian Brothers, Iona College is a private, coeducational institution of learning in the tradition of American Catholic higher education. Iona, currently listed in the US News and World Report's annual " America's Best Colleges 2006" and The Princeton Review's Best Northeastern Colleges 2006 edition, offers undergraduate degrees in liberal arts, science, and business administration, as well as master of arts, master of science and master of business administration degrees and numerous post-graduate certificate programs. (-30-) For questions or more information please contact:
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2005 - 2006
