NEW ROCHELLE, NY - Iona College will take part in Wrap for a Cause, a new program looking to promote awareness for charities by using campus vehicles as mobile billboards. As the first college or university to take part in the program, Iona’s Gael Express
vans will be wrapped in support of the Juvenile Diabetes Research Fund
By using vehicles as advertisements, “Wrap for a Cause” seeks to help charities spread their message and raise funds in the process. The idea is being launched on the campus of Iona College this fall with a pilot program, sponsored by New York-based Country Bank. Each vehicle wrap is underwritten by a corporate sponsor for a flat fee and carries the wrapforacause.org
URL as well as a tagline. Wrap for a Cause will donate 10 percent of net proceeds to the selected cause.
“We’re launching the initial phase of this great charity by calling on universities and colleges to make a difference and get involved,” said Wrap for a Cause founder Laura Saggese
. “Wrap for a Cause creates new opportunities for donor engagement while helping raise funds for school programs and charitable causes that your university supports.”
“Iona College plays a key role in local, regional and national non-profit organizations, supported by fundraising and community service by our students,” said Paul Sutera
, Iona College Senior Vice President for Advancement & External Affairs. “In partnering with Country Bank, we are also able to bring together the philanthropic interest of great Iona alumni within the Murphy family.”
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When announcing the sponsorship of the Iona College campaign and support for the Juvenile Diabetes Research Fund (JDRF), Joseph M. Murphy Jr.
, president and CEO of Country Bank, explained the cause is very personal to the Bank, “We have two siblings who developed Type 1 diabetes by the age of seven. Our parents, Chairman and Founder Joseph M. Murphy Sr. '59, '83H
, and his wife and Bank Vice-Chair, JoAnn Murphy ‘98H
, started the Westchester Chapter of JDRF in the 1970’s to raise money to find a cure for this devastating disease.”
According to Vice President and Marketing Officer of Country Bank Carolyn Murphy ’98 MBA
, who worked with Wrap for a Cause on the project, “Sadly, our brother Chris passed away from diabetes in 2001. He was very involved with the JDRF New York City chapter for years, forming the Country Bank team that still participates and sponsors the annual fundraiser walk in his honor.”
This year’s walk from Manhattan to Brooklyn is on September 24, 2017. To walk, or to find a walk close to you, visit JDRF.org
Founded in 1988, Country Bank offers products and services for commercial banking and lending customers, small business customers and individual consumers. The Bank is FDIC insured with offices in Manhattan, the Bronx and Scarsdale. In addition to JDRF, Country Bank supports many local organizations including the Marine Law Enforcement Foundation, Burke Rehabilitation Hospital, Columbus Citizens Foundation and Iona College just to name a few.
The mission of Wrap for a Cause is to help local and national nonprofit organizations create awareness with a memorable, viral campaign that raises funds and awareness using vehicle wraps. To learn more visit wrapforacause.org
or call 1-888-392-9729.
ABOUT IONA COLLEGE:
Founded in 1940, Iona College is a four-year private coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers and American Catholic higher education, located just 20 miles from Midtown Manhattan in New Rochelle. With a global network of more than 45,000 alumni, Iona is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona offers undergraduate degrees in liberal arts, science and business administration, pre-professional and professional programs, Master of Arts, Master of Science and Business Administration degrees, and numerous advanced certificate programs. The College is the second-largest private sector employer in New Rochelle and provides more than 66,000 service hours in the community each year. See more at www.iona.edu