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An Evening with Peter Shankman at Iona College's NYC Rockefeller Center Location

New Rochelle, NY (July 8, 2014) The Iona College graduate public relations program will host an evening with Peter Shankman, founder of Help A Reporter Out (HARO), and a principal at Shankman|Honig, a consultancy designed to help corporations, businesses and retail operations create stellar customer service that resonates in our new “conversation economy,” driving revenue, repeat business and new customers.

Shankman will present a talk “The New PR is Personal Recommendation” on Wednesday, July 16, 7 pm at Iona’s New York City location, 45 Rockefeller Center, 20th floor. A reception will immediately follow. To register your attendance, RSVP to Veronica Jarek-Prinz at

About Peter Shankman:
An author, entrepreneur, speaker and worldwide connector, Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising.
Peter is also the founder and CEO of The Geek Factory, Inc., a boutique social media, marketing and PR strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at, both comments on and generates news and conversation.
A marketing pundit for several national and international news channels, including Fox News, CNN and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

About Iona College:
Founded in 1940, Iona College is a four-year private coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers and American Catholic higher education. It is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona offers undergraduate degrees in liberal arts, science, and business administration, as well as Master of Arts, Master of Science and Master of Business Administration degrees and numerous advanced certificate programs. Iona College is the second largest private sector employer in New Rochelle, NY.

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