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MAACBA Agenda 2015

Registration

Register to attend.

Wednesday, October 14, 2015

3 - 5 p.m. Conference Registration
3 - 4 p.m. MAACBA Board of Director's Meeting
6 - 7:30 p.m. Reception : Buffet Dinner
Hosted by Hagan School of Business, Iona College
Charlie Cante, Ph.D., Interim Dean, Hagan School of Business, Iona College

Thursday, October 15, 2015

7:30 a.m. - 1 p.m. Conference Registration
7:30 - 8:30 a.m. Continental Breakfast
8:30 - 9 a.m. Conference Welcome:
Vincent Calluzzo, Ph.D., Interim Provost, Iona College
9 - 10:15 a.m. Plenary Session 1
Genesis of a Healthcare Collaboration among Multiple Academic Institutions
Details about Plenary Session 1 »
10:15 - 10:30 a.m. Morning Break
10:30 - 11:45 a.m. Plenary Session 2
The Business Value of Brand Identity Integration for Colleges and Athletic Programs in Divisions I, II, and III
Details about Plenary Session 2 »
Noon - 2 p.m. Lunch: Keynote Speaker
Edward Bartholomew, President
Economic Development Corporation, EDC-Warren County
2:15 - 3:15 p.m. Concurrent Sessions 1
Session1.1
That was Then, This is NOW: Marketing MBA & Graduate Business Programs to Digital Natives
Details about Session1.1 »
Session1.2
Who is the Point? What is the Purpose? Evidence of Ignatian-Inspired and Mission-Driven Business Education
Details about Session1.2 »
Session1.3
What are the Financial Data Needs/Priorities of your University?
Details about Session1.3 »
3:15 - 3:30 p.m. Afternoon Break
3:30 - 5 p.m. Concurrent Sessions 2
Session 2.1
Administrative Challenges and Peer Networks
Details about Session2.1»
Session 2.2
All About You!
Identifying your strengths with StrengthFinder 2.0
Details about Session2.2 »
Session 2.3
One School’s Approach to Addressing AACSB’s Newly Founded Accounting Standard
Details about Session2.3»
5:30 - 6 p.m. Networking
6 - 9 p.m. Dinner

Friday, October 16, 2015

7:30 - 9 a.m. Continental Breakfast
9 - 9:30 a.m. Teaching Award Presentation
“Increasing Student Awareness of Risky Decision-Making" 
Professor Wendy Becker
John L. Grove College of Business
Shippensburg University

Lawrence Singleton, PhD, Dean, School of Management and Professor of Accounting and International Business, Marist College
9:30 - 10:30 a.m. AACSB International
Chris Clements, Sr. VP of Accreditation and Member Services
Barb Higel, Manager, Accreditation Services
10:30 - 11 a.m. Morning Break
11 - 11:15 a.m. Beta Gamma Sigma Awards and Annual Meeting
Denise Cage, M.A., Manager, Collegiate Relations, Beta Gamma Sigma
11:15 a.m. - Noon GMAC Update
12:00 - 1:00 p.m. Annual Meeting
1:00 p.m. Lunch

Session Information

Plenary Session 1
Genesis of a Healthcare Collaboration Among Multiple Academic Institutions
Nearly a decade ago a business association recognized the tremendous economic impact one particular industry has upon the community and geographic region. Drawing upon the leadership of the Westchester County Association, a collaboration of industry leaders and Academics Institutions were brought together to address operational and political concerns and issues. Recognizing the employment and services of hospitals, physicians, and many other providers represented $15 Billion to the local economy; the Association sought the participation of several Universities and Colleges. The panel discussion will address the extraordinary collaboration and support provided to industry leaders by the Academic Institutions and the professional development capabilities that has been recently launched. Providing a forum for industry level collaboration, including Academia, has been a success in the larger community and region.

  • Paul Savage, Program Director, Healthcare Management; Director,
    Center for Health Care Analytics, Senior Clinical Lecturer at Iona College,
    Hagan School of Business
  • Dr. Hillary Kneppe, Assistant Professor, Department of Public Administration,
    Dyson College of Arts & Sciences, Pace University
  • Amy Allen, Vice President Westchester County Association; Managing Director for Advocacy and International Business and Leadership of the Healthcare Consortium
  • Kevin Molloy, Senior Clinical Lecture, Healthcare Management Program,
    Hagan School of Business, Iona College; past Chief Operating Officer, Beth Israel Medical Center, NY
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Plenary Session 2
The Business Value of Brand Identity Integration for Colleges and Athletic Programs in Divisions I, II, and III
As enrollment and admissions goals become more challenging to achieve, colleges and universities must take a closer look at how their brand presentation and promise are being communicated from academics and athletics.

  • Joe Bosack, Founder and Creative Director, Joe Bosack & Co.
  • David Haney, Managing Director, Joe Bosack & Co
    Adjunct Professor of Marketing, Hagan School of Business, Iona College
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Concurrent Sessions 1.1

That was Then, This is NOW: Marketing MBA & Graduate Business Programs to Digital Natives
 Facilitator: MarySheila E. McDonald, Esq., Associate Dean, School of Business, La Salle University
 Panel:
  • Sharon R. Lydon, Ph.D.
    Associate Dean/Executive Director for the MBA Program
    Rutgers Business School – Newark and New Brunswick
  • Jeffrey A. Mello, Ph.D., SHRM-SCP, SPHR
    School of Business, Siena College
  • Brian Rothschild, Director, Graduate Management Programs
    Stevens Institute of Technology, School of Business
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Concurrent Session 1.2

Who is the Point? What is the Purpose? Evidence of Ignatian-Inspired and Mission-Driven Business Education
From the entry level position to the executive ranks, business professionals must demonstrate an ability to create value for their companies and consumers. But those professionals also should demonstrate evidence ("proof points") of their learned approaches to creating value with respect and dignity for others.  Here, we shall discuss whether, how, and to what extent Jesuit business school students are taught to apply mission-based values in business practice.
  • Brent Smith, Professor of Marketing and Director of Fellowships at Saint Joseph's University in Philadelphia, PA
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Concurrent Session 1.3

What are the Financial Data Needs/Priorities of your University?
What are your faculty research needs?  Does your university want to enhance its research resources for recruiting new faculty researchers and retaining colleagues? 
What are your student needs?  Could more real world data/resources be helpful in your teaching efforts, in student projects/team competitions, job interview preparation and career searches?
What factors does your university consider before making purchase decisions - in terms of price, product, access, software user friendliness - is your university providing the best of breed resources?
  • Howard Bernheim, CFA, CPA, CFP, Director, Client Development, S&P Capital IQ
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Concurrent Sessions 2.1

Administrative Challenges and Peer Networks
Peer networks can be of invaluable assistance in helping business school administrators deal with the varied and often unpredictable challenges they face in their jobs.  This is particularly true in accredited or accreditation-aspirant schools in which administrators need to manage and balance the needs of myriad stakeholder groups.  This session will be an active, facilitator-led discussion in which attendees share particular challenges they face in their jobs and provide suggestions and recommendations to their peers.
  • Shohreh Kaynama, Ph.D., Dean, College of Business and Economics, Towson University
  • Jeffrey A. Mello, Ph.D., Professor of Management and former Dean, School of Business, Siena College
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Concurrent Session 2.2

All About You! Identifying your strengths with StrengthFinder 2.0
Sharon Lydon’s expertise is in Organizational Behavior and Development.  During a session at a recent GMAC Conference in California, participants discussed how people learn, specifically how one learns how to sit during a meeting in a power-type position.  This presentation has made a lasting impression on Sharon, and many others who have been introduced to SterengthsFinder 2.0.  Therefore, this session at the MAACBA Conference will address personal professional development for the MAACBA members.  

To fully experience this learning environment, one needs to purchase the book “StrengthFinder 2.0” by Tom Rath.  It has been on the Wall Street Journal’s Best Seller list for many, many weeks.  Then, within the book, the participant would turn to the second to last page and open up the brick color packet to obtain an access code.  This allows the reader/participant to complete the online StrengthFinder 2.0 survey, which takes about 40 minutes to complete.  Copies of the book will be available for purchase during the MAACBA Registration on Wednesday, October 14, 2015 and Thursday, October 15, 2015.  You will obtain the most benefit if you are able to complete the survey prior to the session.
  • Sharon R. Lydon, Ph.D., Associate Dean/Executive Director for the MBA Program, Rutgers Business School – Newark and New Brunswick
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Concurrent Session 2.3

One School’s Approach to Addressing AACSB’s Newly Founded Accounting Standard
This presentation describes the challenges facing colleges and universities when complying with AACSB's International Accounting Standard A7 as well as the approach taken by our faculty and administration to address this new standard. Specifically, we map out the project we have created to begin to fulfill the profession’s and AACSB’s initiative that accountants must exploit big data and data analytics for organizational growth and opportunity. The paper documenting our current efforts recently earned "best paper" at the 2015 AIS Educators Conference. All project materials will be available to participants for immediate use.
  • William J. Amadio, Ph.D., Associate Professor of Information Systems and Director of the Center for Business Analytics at Rider University
  • Betsy Haywood-Sullivan, Ph.D. Associate Professor of Accounting, Rider University.
  • Cynthia Newman, Ph.D. Associate Professor of Marketing and Associate Dean for Graduate Programs and Accreditation, Rider University
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