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Milestone 2:

1000-word Executive Summary (3/25 @11:59 PM)

Here are guidelines for the Executive Summary:
Overall, this is about grabbing the attention of the judge/mentor in a matter of only 30 seconds. Only put in the Exec Sum what can achieve this goal, which is typically one page.

  1. Most Compelling Statement
  2. Problem Statement
  3. Solution Statement
  4. Market Opportunity
  5. Competitive Advantage
  6. Business Model
  7. Your Promise
  8. Your Ask / Action
Most Exec Sums also have pictures and a brief on each teammate, or at least the Founders of the business.