1000-word Executive Summary (3/25 @11:59 PM)
Here are guidelines for the Executive Summary:
Overall, this is about grabbing the attention of the judge/mentor in a matter of only 30 seconds. Only put in the Exec Sum what can achieve this goal, which is typically one page.
- Most Compelling Statement
- Problem Statement
- Solution Statement
- Market Opportunity
- Competitive Advantage
- Business Model
- Your Promise
- Your Ask / Action
Most Exec Sums also have pictures and a brief on each teammate, or at least the Founders of the business.