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Mass Communication Programs

Progress-to-Degree Indicators 1

Enrollments, Fall 2012 to Fall 2017

Program Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017
Mass Communication (UG) 263 255 232 231 221 185
Public Relations (GR) 38 36 34 35 32 19

One-Year Retention Rates, Fall 2012 to Fall 2016

Mass Communication (UG)
Outcome Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016
n % n % n % n % n %
Not Retained Next Fall 20 8% 22 9% 10 4% 12 5% 11 5%
Retained Next Fall 148 56% 133 52% 126 54% 135 58% 107 48%
Graduated Before Next Fall 95 36% 100 39% 96 41% 84 36% 103 47%
Total Retained / Graduated 243 92% 233 91% 222 96% 219 95% 210 95%

Public Relations (GR)
Outcome Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016
n % n % n % n % n %
Not Retained Next Fall 10 26% 5 14% 1 3% 2 6% 2 6%
Retained Next Fall 17 45% 25 69% 23 68% 24 69% 11 34%
Graduated before Next Fall 11 29% 6 17% 10 29% 9 26% 19 59%
Total Retained / Graduated 28 74% 31 86% 33 97% 33 94% 30 94%

Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2014

Mass Communication
Outcome Fall 2011 Fall 2012 Fall 2013 Fall 2014
Graduated in Three Years 80% 86% 80% 97%
Graduated in Five Years 85% 83% -- --

Public Relations
Outcome Fall 2011 Fall 2012 Fall 2013 Fall 2014
Graduated in Three Years 55% 44% 53% 80%
Graduated in Four Years 64% 67% 77% --

Undergraduate Job Placement Rates, 2014-15, 2015-16 and 2016-17

Mass Communication  
Employment Status 2014-15 2015-16 2016-17
Employed or in Grad School 94% 90% 89%
Seeking / Sought Full-time Employment (N) 17 25 51
Percent Found Full-time Employment (%) 77% 64% 51%
Percent Employed (FT & PT) at Time of Graduation 94% 96% 83%
Salary for Full-time Employed (Median) $32,500 $37,500 $37,500

Note: For institutional data, please visit the Student Consumer Information pages.

Diversity Progress-to-Degree Indicators

Enrollments of Minority Students2, Fall 2012 to Fall 2017

Minority  
Program Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017
Mass Communication (UG) 56 63 73 83 76 61
Public Relations (GR) 13 8 7 10 14 12

Minority One-Year Retention Rates, Fall 2012 to Fall 2016

Mass Communication
Outcome Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016
n % n % n % n % n %
Not Retained Next Fall 5 9% 7 11% 3 4% 6 7% 9 12%
Retained Next Fall 37 66% 32 51% 46 63% 50 60% 33 43%
Graduated before Next Fall 14 25% 24 38% 24 33% 27 33% 35 46%
Total Retained / Graduated 51 92% 56 89% 70 96% 77 93% 68 88%

Public Relations
Outcome Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016
n % n % n % n % n %
Not Retained Next Fall 6 46% 1 13% 0 0% 0 0% 1 7%
Retained Next Fall 4 31% 5 63% 5 71% 9 90% 7 50%
Graduated before Next Fall 3 23% 2 25% 2 29% 1 10% 6 43%
Total Retained / Graduated 7 54% 7 88% 7 100% 10 100% 13 93%

Enrollment of Non-Minority Students2, Fall 2012 to Fall 2017

Non-Minority
Program Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017
Mass Communication (UG) 188 171 133 127 125 117
Public Relations (GR) 18 15 16 14 11 5

Non-Minority One-Year Retention Rates, Fall 2012 to Fall 2016

Mass Communication
Outcome Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016
n % n % n % n % n %
Not Retained Next Fall 14 7% 14 8% 5 4% 5 4% 2 2%
Retained Next Fall 102 54% 87 51% 67 50% 74 58% 70 54%
Graduated before Next Fall 72 38% 70 41% 61 46% 48 38% 57 44%
Total Retained / Graduated 174 92% 157 92% 128 96% 122 96% 127 98%

Public Relations
Outcome Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016
n % n % n % n % n %
Not Retained Next Fall 3 17% 3 20% 2 13% 1 7% 0 0%
Retained Next Fall 8 44% 11 73% 10 63% 9 64% 4 36%
Graduated before Next Fall 7 39% 1 7% 4 25% 4 29% 7 64%
Total Retained / Graduated 15 83% 12 80% 14 88% 13 93% 11 100%

Minority Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2014

Mass Communication
Outcome Fall 2011 Fall 2012 Fall 2013 Fall 2014
Graduated in Three Years 89% 89% 86% 97%
Graduated in Five Years 89% 75% -- --

Public Relations
Outcome Fall 2011 Fall 2012 Fall 2013 Fall 2014
Graduated in Three Years 67% 50% 60% 67%
Graduated in Four Years 67% 50% 67% --

Non-Minority Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2014

Mass Communication
Outcome Fall 2011 Fall 2012 Fall 2013 Fall 2014
Graduated in Three Years 77% 83% 82% 100%
Graduated in Five Years 83% 97% -- --

Public Relations
Outcome Fall 2011 Fall 2012 Fall 2013 Fall 2014
Graduated in Three Years 80% 20% 33% 67%
Graduated in Four Years 100% 50% 67% --



1 Includes students declared in the Mass Communication or Public Relations programs on the fall census reporting date. Note that undergraduates do not declare programs until their sophomore years or later; so three- and five-year graduation rates are reported for first-time, full-time students in their sophomore years as approximations of institutional four-year and six-year graduation rates.
2 Minority is defined as the following ethnic/racial classifications: Hispanic/Latino, American Indian or Alaska Native, Asian, Black or African American, Native Hawaiian or Other Pacific Islander, and two or more races. Information reported does not include International Students or Race/Ethnicity unknown.

Non-Minority is defined as the following ethnic/racial classification: White. Information reported does not include International Students or Race/Ethnicity unknown.