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Joe Archino with Noah Syndergaard

Tony Kelso, Ph.D.

Anthony Kelso, Ph.D.Associate Professor
Department Chair

Ph.D., New York University
MA, University of Michigan
BS, University of Michigan

Office: Murphy Center, 3rd Fl., Room 337
Phone: (914) 637-7795
Office Hours: Monday, Tuesday and Wednesday 10-11 a.m., Thursday 2-4 p.m.

After serving as a broadcast producer at Young & Rubicam and a copywriter/producer at J. Walter Thompson, Dr. Kelso left his full-time advertising career behind to enter the Ph.D. program in Culture and Communication at New York University’s Steinhardt School of Education. While pursuing his doctorate, he maintained his own freelance business as a copywriter. Upon completing his degree, he was chosen to deliver the valedictorian address at the commencement ceremony for his graduating class.

Since joining Iona College in 2002, Dr. Kelso has headed up the advertising concentration, teaching such courses as Introduction to Advertising, the Creative Process in Advertising, Media Planning & Buying, and Trends in Advertising. He has also taught classes outside the field of advertising, including First Peoples & the Media; History of Mass Communication; Mass Media & Society; Politics & Popular Culture; Race & Gender in Mass Communication; and Research Seminar in Mass Communication, as well as courses in political campaigns and political propaganda.

Dr. Kelso has taken an eclectic approach to scholarship, producing publications in areas as diverse as advertising & religion, gender nonconforming children in the media, politics and popular culture, and subscription television. In addition, an essay he authored for a blog was republished in a college textbook on writing. Currently, he is working on a forthcoming book under contract titled The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man. His other works include:


  • Encyclopedia of Politics, the Media, and Popular Culture (co-author). Santa Barbara, Calif.: ABC-Clio/Greenwood.
  • Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement (co-editor). Lanham, Md.: Lexington Books.

Journal Articles

  • Snakes and Snails and Mermaid Tales: Raising a Gender-Variant Son. Child and Adolescent Clinics of North America, 20, 745-755.
  • Still Trapped in the U.S. Media’s Closet: Representations of Gender-Variant, Pre-Adolescent Children. Journal of Homosexuality, 62, 1058-1097.
  • Viewing Advertising through the Lens of Faith: Finding God in Images of Mammon. Implicit Religion, 9(1), 29-53.

Book Chapters

  • After 20 Years, I Want to See My Abusive Dad for His Money. In P. Arlov, Wordsmith: A Guide to College Writing (pp. 576-583). Boston: Pearson.
  • And Now No Word from Our Sponsor: How HBO Puts the Risk Back into Television. In M. Leverette, B. L. Ott, & C. L, Buckley (Eds.), It’s Not TV: Watching HBO in the Post-Television Era (pp. 46-64). New York: Routledge.
  • Cast a Vote, Yo: Targeting the Hip-Hop Generation through Advertising and Popular Culture. In T. Kelso & B. Cogan (Eds.), Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement (pp. 145-162). Lanham, Md.: Lexington Books.
  • Introduction (co-author). In T. Kelso & B. Cogan (Eds.), Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement (pp. 1-20). Lanham, Md.: Lexington Books.