BA in Mass Communication with a concentration in Advertising
|
Course Number
|
Course Name
|
Credits
|
|
MCO 200 |
Introduction to Mass Communication |
3
|
|
MCO 210 |
Introduction to Advertising |
3
|
|
MCO 230 |
Digital Literacy and Practice |
3 |
|
MCO 300 |
Media Law and Ethics |
3
|
|
MCO 305 |
Advertising Strategy |
3
|
|
MCO 335 |
The Creative Process in Advertising |
3
|
|
MCO 403 |
Advertising Campaigns |
3
|
|
MCO 313, 321, 322, 418 |
Choose any two courses from this group, as electives for the Advertising concentration |
6
|
|
MCO 213 - 499 |
Choose any three courses under the MCO heading that are outside of the Advertising concentration designation |
9
|
|
MCO 496 |
Capstone: Seminar in Mass Communication |
3
|
|
|
Total Credits for Major* |
39
|
*Students in Mass Communication are limited in the total number of Mass Communication credits they may earn in their undergraduate degree to a total of 42 credits, and no more. There are no exceptions to this policy.
NOTE about Internship Experience: Students in Mass Communication are limited in the total number of college credit they may earn in internship experience. Students may not earn more than 4 credits for internship experience in their undergraduate degree. There are no exceptions to this policy.