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BA in Mass Communication with a concentration in Advertising

We live in a world of marketing—and advertising is a big part of it. This ever-changing field needs young talent who can think both creatively and strategically. If you concentrate in advertising you’ll learn how to conceptualize, develop and evaluate campaigns involving anything from TV or online video commercials to digital ads for social media.
Jobs in advertising include:
  • Account Executive
  • Advertising Sales Representative
  • Creative Copywriter
  • Creative Art Director
  • Media Buyer
  • Media Planner
  • Social Media Advertising Manager
  • Video Producer

Mass Communication Degree Requirements

Course Number
Course Name

Mass Communication Core Requirements

MCO 200 Introduction to Mass Communication
MCO 230 Digital Literacy and Practice 3
MCO 300 Media Law and Ethics
MCO 496 Seminar in Mass Communication

Advertising Concentration Requirements

MCO 210 Introduction to Advertising 3
MCO 305 Creative Advertising Strategy 3
MCO 323 Digital Advertising 3
MCO 403 Advertising Campaigns 3

Advertising Concentration Electives

Choose two (2) courses from the following:
MCO 313 Media Planning and Buying 3
MCO 321 Trends in Advertising 3
MCO 322 Advertising Account Planning and Research 3
MCO 335 The Creative Process in Advertising 3
MCO 397 Research Methods in Mass Communication 3

Mass Communication Electives

Choose any three (3) MCO courses that are outside of the advertising concentration 9
Total Credits for Major* 39

*Mass Communication majors can apply no more than 42 MCO credits toward the completion of their undergraduate degree. Of the total number of MCO credits, no more than 4 MCO credits can be earned through internship experience.