BA in Mass Communication with a concentration in Advertising

Course Number	Course Name	Credits
MCO 200	Introduction to Mass Communication	3
MCO 210	Introduction to Advertising	3
MCO 230	Digital Literacy and Practice	3
MCO 300	Media Law and Ethics	3
MCO 305	Advertising Strategy	3
MCO 335	The Creative Process in Advertising	3
MCO 403	Advertising Campaigns	3
MCO 313, 321, 322, 418	Choose any two courses from this group, as electives for the Advertising concentration	6
MCO 213 - 499	Choose any three courses under the MCO heading that are outside of the Advertising concentration designation	9
MCO 496	Capstone: Seminar in Mass Communication	3
	Total Credits for Major*	39

*Students in Mass Communication are limited in the total number of Mass Communication credits they may earn in their undergraduate degree to a total of 42 credits, and no more.  There are no exceptions to this policy.

NOTE about Internship Experience:  Students in Mass Communication are limited in the total number of college credit they may earn in internship experience.  Students may not earn more than 4 credits for internship experience in their undergraduate degree.  There are no exceptions to this policy.