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BA in Mass Communication with a concentration in Public Relations

Large corporations need it. So do celebrities. Non-profit organizations rely on it. And politicians thrive on it. Without doubt, public relations professionals will always be in high demand. The field touches countless areas, including promotion, marketing, reputation management, event planning, social media monitoring, and on and on. With a concentration in public relations, you’ll be well equipped to use your media savvy on behalf of whomever—or whatever—you represent.
 
Jobs in journalism include:
  • Brand Ambassador
  • Content Strategist
  • Copywriter
  • Event Coordinator
  • Lobbyist
  • Publicist
  • Social Media Manager
  • Spokesperson

Mass Communication Degree Requirements

Course Number
Course Name
Credits

Mass Communication Core Requirements

MCO 200 Introduction to Mass Communication
3
MCO 230 Digital Literacy and Practice 3
MCO 300 Media Law and Ethics
3
MCO 496 Seminar in Mass Communication 3

Public Relations Concentration Requirements  

MCO 213 Introduction to Public Relations 3
MCO 370 Writing for Public Relations 3
MCO 397 Research Methods in Mass Communication 3
MCO 413 Publicity Campaigns 3

Public Relations Concentration Electives

Choose two (2) courses from the following:
MCO 311 Organizational Communication 3
MCO 317 Public Opinion Dynamics 3
MCO 399 International Mass Communication 3
MCO 410 Public Relations Case Studies 3
MCO 478 Copy Editing 3

Mass Communication Electives

Choose any three (3) MCO courses that are outside of the public relations concentration 9
Total Credits for Major* 39

*Mass Communication majors can apply no more than 42 MCO credits toward the completion of their undergraduate degree. Of the total number of MCO credits, no more than 4 MCO credits can be earned through internship experience.