P. Everett Fergenson, Ph.D.
Ph.D., University of Massachusetts
Research interests include business/marketing ethics, consumer behavior, cross-cultural communication strategy and future forecasting. Teaches courses in Marketing Management, Sports Marketing, and Consumer Behavior.
Patricia Loubeau, DPH
DPH, Columbia University
Professor Loubeau has lectured and published extensively on health economics, new service delivery, and marketing. Her research interests are in the area of marketing orientation and capital finance, and economic analysis.