Rome, Florence & Milan, Italy
This course is designed to introduce business students to the many facets of understanding and working in a global destination. The format of the course consists of a traditional classroom experience on campus at Iona coupled with experimental-based learning in Italy.
You must enroll in MKT491 (Marketing Adventure in Italy)
Estimated Cost: $2,950
This includes airfare, accommodations, admission fees, cooking class and many group meals.
Spring 2024: Rome, Florence & Milan, Italy
You may not think of the Vatican as having a brand, but that’s just one of the unique insights students on this trip gained from their tour guide, who just happened to be a former Vatican employee.
Hear more about how students were able to network, explore and create lifelong friendships from this study abroad experience.
- Enroll in MKT 491 (Marketing Adventure in Italy)
- BUS 240 must be taken prior to enrolling in MKT491
- Minimum cumulative GPA 2.5
- Students under any active form of academic or disciplinary probation at the time of departure will not be permitted to participate in the program
COURSE OVERVIEW: MKT 491 (MARKETING ADVENTURE IN ITALY)
In Rome, Florence & Milan, students will get first-hand, personal exposure to the local culture and academic settings while accruing valuable business industry insights. Course material will include gaining an understanding of multi-cultural companies and their business practices, learning from international faculty and visiting key cultural, entertainment and business locales throughout Italy. Classes held at Iona will introduce the course and prepare students for the rigor and expectations of a condensed international travel schedule and a course recap.
Professor Steven Jarmon
Study Abroad Office