Iona College Branding
What is branding anyway? A brand is not a product, a logo, a tagline or a color. While those elements are all important pieces to the puzzle, a brand is a person's gut feeling about a product, service or organization. It is the relationship between a company and its customers. Brands need to grow and be protected.
What does this mean for Iona College?
We know that the most recognizable institutions attract high-quality students and distinguished faculty as well recognition among their peers and within the media. Iona wants to compete on the same playing field and remind the world around us of our mission.
Over the past several months Iona College launched a new identity and brand message. Iona's mission is not changing - just being enhanced. Download the Brand Manual Quick Reference Guide
for more information.
For more information about the launch of the new brand campaign or to request use of the new brand elements, please contact Todd Wilson at (914) 633-2686 or firstname.lastname@example.org