Iona College Branding
What is branding anyway? A brand is not a product, a logo, a tagline or a color. While those elements are all important pieces to the puzzle, a brand is a person's gut feeling about a product, service or organization. It is the relationship between a company and its customers. Brands need to grow and be protected.
What does this mean for Iona College?
We know that the most recognizable institutions attract high-quality students and distinguished faculty as well recognition among their peers and within the media. Iona wants to compete on the same playing field and remind the world around us of our mission.
In 2013, Iona College launched a new identity and brand message. For a basic overview of how to use the Iona logo and support the brand, see the Brand Manual Quick Reference Guide.
For more information or assistance or to request use of the brand elements, please contact Elyse Carter at (914) 637-2783 or firstname.lastname@example.org.
Iona College Editorial Style Guide
The Iona College Editorial Style Guide was created by College Marketing & Communications as a quick reference tool to help College communicators follow a style that is consistent and appropriate for print and digital materials written for and about Iona College.
The most important aspect is to remain consistent in usage of various terms (titles, times, dates, places, etc.) within your document. A unified style strengthens Iona’s image and brand with prospective students and parents, alumni and donors.
We will update this guide and implement changes in College materials as practical. Those with questions or comments about this style guide may contact email@example.com.