Purpose of the Guide
At Iona College, we pride on ourselves on creating a spirit of unity on campus, a consistency of purpose in the classroom, and a commitment of service to the community. Our brand is no exception. We should tell the Iona story compellingly with the same unity, consistency and commitment.
This is a guide on how to consistently present the Iona College brand for all internal parties, agency partners and vendors. From messaging and tone to logos and color scheme, it’s imperative to utilize these standards in order to share the Iona College brand story with uniformity across all mediums. Consistently applying these guidelines assures all communications produced will comply with Iona brand standards and marketing strategies—ultimately building a stronger Iona College brand identity.
If you have any questions regarding the application of these standards, please contact Vice President of College Marketing & Communications, Mary Clare Reilley at email@example.com or (914) 633-2686.
If you would like a PDF version of the complete brand guide, please email firstname.lastname@example.org.