Anubhav Aggarwal, Ph.D.

Associate Professor

Marketing Department

Anubhav Aggarwal
Office:
LaPenta School of Business, 411
Email:

Degrees:

  • Ph.D., LeBow College of Business, Drexel University
  • MBA, IMT Ghaziabad (India)
  • BS Mathematics, Hans Raj College, Delhi University (India)

Dr. Anubhav Aggarwal teaches courses in marketing management and personal selling. His current research interests focus on corporate political activism, political consumerism, and brand attachment.

Hamerman, E.J., Aggarwal, A., & Martins, C. (2025), An investigation of generative AI in the classroom and its implications for university policy. Quality Assurance in Education, 33(2), 253-266.

Hamerman, Eric J., Anubhav Aggarwal, and Lauren Mayor Poupis (2021). "Generalized self-efficacy and compliance with health behaviours related to COVID-19 in the US," Psychology and Health, 1-18.

Aggarwal, A., Lee, J., Rafieian, H., & Korschun, D. (2020). Do consumers use tipping to monitor service? Role of power and embarrassment. Journal of Retailing and Consumer Services, 56, 102159.