Mitchell T. Bard, Ph.D.
Associate Professor, Media & Strategic Communication Department
Dr. Mitchell Bard leads the journalism concentration in the Media & Strategic Communication Department, teaching courses in introductory journalism, news reporting and writing, copy editing and broadcast journalism. His research focuses on how the atomization of the 20th century mass media system has affected news in the 21st century on TV, the internet and social media.
Peer-Reviewed Journal Articles
Sole author, “Propaganda, Persuasion or Journalism? Fox News’ Prime-Time Coverage of Health Care Reform in 2009 and 2014,” Electronic News.
Co-author, “Even a Celebrity Journalist Can't Have an Opinion: Post-Millennials’ Recognition and Evaluation of Journalists and News Brands on Twitter,” Electronic News.
Sole author, “The Role of Differing Host Styles in Fox News’ Prime-Time Coverage of Health Care Reform in August 2009,” Journalism and Mass Communication Quarterly.
Co-author, “‘Filmed in Front of a Live Studio Audience’: Using Laughter to Offset Aggression in Political Entertainment Programming,” Journal of Broadcasting & Electronic Media.
Co-author, “The Correspondent, the Comic, and the Combatant: The Consequences of Host Style in Political Talk Shows,” Journalism & Mass Communication Quarterly.
Invited Book Chapter
Sole author, “From Fox News to Fake News,” in Communication in the Age of Trump. New York: Peter Lang.
Co-author, “Judicial Elections and Issue Advertising: A Two State Study,” University of Arkansas at Little Rock Law Review.
Co-author, “An Opening for Quid Pro Quo Corruption? Issue Advertising in Wisconsin Judicial Races Before and After Citizens United,” 16(2) The Journal of Appellate Practice and Process.
Co-author, “Milwaukee Radio Public File Data, 1998-2011: An Empirical Analysis of Issue Advertising After the BCRA and Citizens United,” 24(1) University of Florida Journal of Law and Public Policy.
Co-author, “Citizens United, Issue Ads, and Radio: An Empirical Analysis,” 20 CommLaw Conspectus.
Dr. Mitchell Bard has extensive experience as a writer and editor for publications in a variety of media, including producing content for websites in the early years of the emergence of the Internet. He served as a featured blogger for the Huffington Post from 2008 to 2018.
Dr. Bard serves as the faculty adviser to Iona's student-run newspaper, The Ionian.
He regularly presents his research at peer-reviewed conferences in his field, especially at the annual national Association for Education in Journalism and Mass Communication conference each summer. He has served as the teaching chair for the Political Communication Interest Group of AEJMC.