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Milestone 2:

1000-word Executive Summary: 3/11 | 11:59 P.M.

  • Your executive summary is about grabbing the attention of the judge/mentor in a matter of only 30 seconds. Only put in the Executive Summary what can achieve this goal, which is typically one page (approximately 1000 words).
    • Most Compelling Statement (50 words)
    • Problem Statement (100 words)
    • Solution Statement (100 words)
    • Market Opportunity (200 words)
    • Competitive Advantage (150 words)
    • Business Model (200 words)
    • Your Promise (100 words)
    • Your Ask/Action (100 words)
  • Most Executive Summaries also have pictures and a brief on each teammate, or at least the Founders of the business.
  • Resources and useful events:
    • Coworking Monday – Friday from 9 a.m. - 5 p.m.
    • Engage with Mentors on Startup Tree
    • 2/27 | Noon-1 p.m., Intellectual Property Workshop
    • 2/28 | 10 a.m.-1 p.m., Changemaking Conversations
    • 3/03 | Noon-1 p.m., Business Model Canvas Workshop
    • 3/05 | 6:30 p.m., Meet the Mentors
    • How to Write a Great Executive Summary
    • One Page That Matters