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Chrissy Mitakakis Martins, PhD

Assistant Professor

PhD, City University of New York/Baruch


Research interests include consumer behavior, advertising, embodiment, nonconscious processing, gender differences, health communication, eating behavior, persuasion, and conformity. Her publications have appeared in marketing journals such as the International Journal of Research in Marketing and the Journal of Business Research. Teaches courses in Principles of Marketing, Marketing Management, and Consumer Behavior. Her consulting experience includes marketing research. Before joining the Iona College faculty, she worked in the research department at the New York City Department of Health.

Selected Publications

Martins, Chrissy M., and Beth Vallen, (2014), “The Impact of Holiday Eating Cues on Self-Regulatory Bolstering for Dieters and Non-Dieters,” Psychology and Health, 29 (9), 999-1013.

Martins, Chrissy M., Lauren Block, and Darren Dahl, (2014), “A Disregard for Calories During Sampling: Exploring the ‘Samples Don't Count’ Effect,” Health, 6 (3), 218-222.

Loubeau, Patricia, and Chrissy M. Martins, (2013), “An Exploratory Study Of Antismoking Warning Labels And The Millennial Consumer,” American Journal of Health Sciences, 4 (4), 169-172.

Valenzuela, Ana, Priya Raghubir, and Chrissy Mitakakis (2013), “Shelf Space Schemas: Myth or Reality?,” Journal of Business Research, 66(7), 881-888.

Carvalho, Sergio, Lauren Block, Subramanian Sivaramakrishnan, Rajesh V.  Manchanda, and Chrissy Mitakakis (2008), “Risk Perception and Risk Avoidance: The Role of Cultural Identity and Personal Relevance,” International Journal of Research in Marketing, 25(4), 319-26.