Eric Hamerman, Ph.D.

Assistant Professor

Ph.D., Columbia University

Professor Hamerman’s research interests are in consumer behavior, specifically as it relates to the psychology of superstition, the emotion of disgust, volunteerism, entomophagy, and sustainable consumption. His publications have appeared in Journal of Consumer Research, Personality and Social Psychology Bulletin, Appetite, International Journal of Nonprofit and Voluntary Sector Marketing and Journal of Consumer Behaviour. Professor Hamerman also holds an MBA in marketing from UNC-Chapel Hill, and spent six years as a marketing manager for American Airlines. He taught at Tulane University in New Orleans for five years prior to joining the faculty at Iona, where he teaches principles of marketing and marketing communications at both the undergraduate and MBA level.

Selected Publications

Hamerman, Eric J., Fredrica Rudell, and Chrissy M. Martins (in press). “Factors that predict taking restaurant leftovers: Strategies for reducing food waste,” Journal of Consumer Behaviour.

Hamerman, Eric J., and Abigail B. Schneider (in press). “The role of disgust sensitivity in volunteer recruitment and retention,” International Journal of Nonprofit and Voluntary Sector Marketing, e1597.

Hamerman, Eric J. (2016). “Implications of cooking and animal reminder disgust sensitivity for attending events that serve insect-based foods,” Appetite, 96(1), 319-326.

Hamerman, Eric J., and Carey K. Morewedge (2015). "Reliance on luck: identifying which achievement goals elicit superstitious behavior," Personality and Social Psychology Bulletin, 41(3), 323-335.

Hamerman, Eric J., Johar, Gita V. (2013), "Conditioned superstition: desire for control and consumer brand preferences," Journal of Consumer Research, 40(3), 428-443.