Eric Hamerman, Ph.D.

Dr. Hamerman teaches multiple courses at both the undergraduate and MBA level, including Sustainable Marketing, Marketing Communications, and Principles of Marketing. His research interests are in consumer behavior, specifically as it relates to the emotion of disgust, volunteerism, entomophagy, and sustainable consumption. His publications—see the full list below—have appeared in many peer review journals, including: Journal of Consumer Research, Personality & Social Psychology Bulletin, Appetite, Journal of Consumer Behaviour, and Philanthropy & Marketing.

Hamerman, E. J., & Aggarwal, A. (2025). Factors in Predicting Consumer Affinity for Non-Alcoholic beer in the US. Appetite, Article 108192. 

Hamerman, E. J., Aggarwal, A., & Martins, C. (2024). An investigation of generative AI in the classroom and its implications for university policy. Quality Assurance in Education, 33(2), 253-266. 

Martins, C. M., Apadula, L. T., & Hamerman, E. J. (2024). The influence of environmental cleanliness on food perceptions. Nutrition and Health, 30(3), pp. 1-4. 

Hamerman, E. J., & Martins, C. M. (2024). Implementing a campus food pantry in the US: Strategies for operations and marketing communications. Journal of Philanthropy and Marketing, 29(1), Article e1823. 

Hamerman, E.J., Aggarwal, A., & Poupis, L.M. (2021). Generalized self-efficacy and compliance with health behaviours related to COVID-19 in the US. Psychology & Health, 38(8), 969-986. 

Hamerman, E.J., Schneider, A.B., & Rozensher, S.G. (2019). Disgust sensitivity and kosher food preferences among the non-Jewish population in the US. Appetite, 143(12), Article 104413. 

Hamerman, E.J., Rudell, F., & Martins, C.M. (2018). Factors that predict taking restaurant leftovers: strategies for reducing food waste. Journal of Consumer Behaviour, 17(1), 94-104. 

Hamerman, E.J., & Schneider, A.B. (2018). The Role of Disgust Sensitivity in Volunteer Recruitment and Retention. International Journal of Nonprofit and Voluntary Sector Marketing, 23(2), Article e1597. 

Hamerman, E.J. (2016). Implications of cooking and animal reminder disgust sensitivity for attending events that serve insect-based foods. Appetite, 96(1), 319-326. 

Hamerman, E.J., & Morewedge, C.K. (2015). Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior. Personality and Social Psychology Bulletin, 41(3), 323-335. 

Hamerman, E.J., & Johar, G.V. (2013). Conditioned Superstition: Desire for Control and Consumer Brand Preferences. Journal of Consumer Research, 40(3), 428-443