Eric Hamerman, Ph.D.

Associate Professor

Chair, Marketing & International Business Department

Marketing Internship Coordinator

Eric Hamerman
LaPenta School of Business, 437


  • Ph.D., Columbia University
  • MBA, Marketing, University of North Carolina – Chapel Hill

Dr. Hamerman teaches principles of marketing and marketing communications at both the undergraduate and MBA level. His research interests are in consumer behavior, specifically as it relates to the psychology of superstition, the emotion of disgust, volunteerism, entomophagy, and sustainable consumption. His publications have appeared in Journal of Consumer Research, Personality and Social Psychology Bulletin, Appetite, International Journal of Nonprofit and Voluntary Sector Marketing and Journal of Consumer Behaviour.

Hamerman, Eric J., Anubhav Aggarwal, and Lauren Mayor Poupis (2021). "Generalized self-efficacy and compliance with health behaviours related to COVID-19 in the US," Psychology and Health, 1-18.

Hamerman, Eric J., Abigail B. Schneider, and Susan G. Rozensher (2019). "Disgust sensitivity and kosher food preferences among the non-Jewish population in the US," Appetite, 143(12), 104413-104422.

Hamerman, Eric J., Fredrica Rudell, and Chrissy M. Martins (2018). “Factors that predict taking restaurant leftovers: Strategies for reducing food waste,” Journal of Consumer Behaviour, 17(1), 94-104.

Hamerman, Eric J., and Abigail B. Schneider (2018). "The role of disgust sensitivity in volunteer recruitment and retention", International Journal of Nonprofit and Voluntary Sector Marketing, 23(2), 1597-1606.

Hamerman, Eric J. (2016). “Implications of cooking and animal reminder disgust sensitivity for attending events that serve insect-based foods,” Appetite, 96(1), 319-326.

Hamerman, Eric J., and Carey K. Morewedge (2015). "Reliance on luck: identifying which achievement goals elicit superstitious behavior," Personality and Social Psychology Bulletin, 41(3), 323-335.

Hamerman, Eric J., Johar, Gita V. (2013), "Conditioned superstition: desire for control and consumer brand preferences," Journal of Consumer Research, 40(3), 428-443.