Media & Strategic Communication (BA)
Why Media & Strategic Communication?
As the world of communication and media continues to grow and change, savvy professionals who understand the latest in digital media technologies and trends are in high demand. Major in media and strategic communication to join the leading edge of new media, film and television, public relations,advertising, and journalism.
Why Study Media & Strategic Communication at Iona?
Iona University’s Bachelor of Arts (BA) in Media & Strategic Communication degree program prepares you for rewarding media careers through hands-on experiences and cutting-edge digital communication courses. In addition, the Media & Strategic Communication faculty’s professional expertise informs the major’s curriculum. You’ll be learning from people who have held—and some who still hold—your dream job.
Located in New Rochelle, Iona is just 20 miles from New York City, the media capital of the world. The proximity opens up networking opportunities with our many talented alumni working in the industry and facilitates internship experiences to jumpstart your media career.
Our four major concentrations—Advertising, Digital Media & Production, Journalism, and Public Relations—allow you to dive deeper into the area of the media landscape that most appeals to you. To further customize this degree, Media & Strategic Communication majors can earn a five-year BA-MA dual degree in Sports Media or Public Relations. There is also the option to pursue a minor in Media & Strategic Communication alongside another major.
What You’ll Learn
Majoring in Media & Strategic Communication (MSC) enhances your abilities as a creative and analytical storyteller. The MSC core curriculum teaches the fundamentals of developing and producing media content across communication disciplines. Our leading-edge courses focus on the unique demands of digital communications.
In each of our concentrations, you’ll learn more about a specific piece of the media landscape and hone the technical skills you’ll need to build a successful media career.
Our Advertising concentration teaches you to think both creatively and strategically, and you’ll learn the process of building a campaign—for television, the web, social media or other platforms—from start to finish.
Digital Media & Production
Whether you want to be on-camera or behind the scenes, in traditional broadcast outlets or new media channels, our Digital Media & Production concentration features career-ready courses in digital communications.
Our Journalism concentration will develop your reporting and writing abilities, a valuable skill set you can apply to a career in news and many other related industries. You'll learn to cover a range of topics — including hard news, sports, entertainment, and business.
People and organizations of all kinds — celebrities, politicians, large corporations, small nonprofits — need talented communicators to manage their public messages. Our Public Relations concentration covers multiple areas — promotion, marketing, reputation management, event planning, social media.
Media & Strategic Communication Program Highlights
Real-World Media Experience
Certain Media & Strategic Communication courses provide opportunities for real client work, and many students complete at least one internship for credit. Previous internship locations include:
- Brooklyn Nets
- CBS News
- Fox News
- Marvel Entertainment
- Sports Illustrated
- Starwood Hotels
Media & Strategic Communication majors have access to a state-of-the-art multimedia lab that includes:
- A top-of-the-line radio studio
- News stand up space
- Large video monitors for virtual appearances by media professionals
- Latest technology and software
- Distance-learning capabilities for students abroad
ESPN Production Truck
Iona broadcasts its home sporting events on ESPN3 and the ESPN app. Students work inside the facilities — calling the games and operating the cameras — and on a state-of-the-art equipment truck directing and producing the broadcast.
Iona has one of the best media and communications programs in the country. I committed as soon as I received my acceptance letter.
Eddie Maffia '21, Digital Media and Production Concentration
Read More About Eddie
Careers & Outcomes
Iona graduates with their Bachelor’s degree in Media & Strategic Communication go on to hold diverse and exciting roles across the wide media industry. Benefiting from our specialized major concentrations and hands-on experiences, they pursue media careers at news outlets, advertising and marketing agencies, public relations firms, radio and television networks and more.
- Advertising Sales
- Advertising Copywriter
- Art Director
- Content Strategist
- Data Analyst
- Media Planner
- Multimedia Journalist
- News Anchor
- Social Media Manager
- Television Writer
- Video Producer
Learn More About Iona’s Media & Strategic Communication Major
Iona’s Bachelor of Arts in Media & Strategic Communication degree features four concentrations so you can focus your attention on building career-ready skills that interest you.
With digital communications courses, proximity to New York City and hands-on experience in the classroom and beyond, you graduate equipped with the knowledge to pursue an exciting career in the fast-paced media world.