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Media & Strategic Communication (BA)

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Why Media & Strategic Communication?

The world of media and communication continues to grow and change. Savvy professionals who understand the latest technologies and trends are in high demand.

Why Study Media & Strategic Communication at Iona?

All our faculty members have professional work experience in the media industry. You’ll be learning from people who have held — and some who still hold — your dream job.

Our four concentrations — Advertising, Digital Media & Production, Journalism, and Public Relations — allow you to dive deeper into the area of the media landscape that most appeals to you.

We’re just 20 miles from New York City, the media capital of the world. Many students in our program complete at least one internship and many courses incorporate real client work. You'll also have opportunities to network with our many talented alumni working in the industry.

What You’ll Learn

Media & Strategic Communication (MSC) students are creative and analytical storytellers. The MSC core curriculum teaches the fundamentals of developing and producing media content across communication disciplines.

In each of our concentrations, you’ll learn more about a specific piece of the media landscape, and the skills you’ll need to build a successful career in that area.

Advertising: Our Advertising concentration teaches you to think both creatively and strategically and you’ll learn the process of building a campaign — for television, the web, social media, or other platforms — from start to finish.

Digital Media & Production: Whether you want to be on-camera or behind the scenes, in traditional broadcast outlets or new media channels, our Digital Media & Production concentration prepares you for a career as a digital storyteller.

Journalism: Our Journalism concentration will develop your reporting and writing abilities, a valuable skill set you can apply to a career in news and many other related industries. You'll learn to cover a range of topics — including hard news, sports, entertainment, and business.

Public Relations: People and organizations of all kinds — celebrities, politicians, large corporations, small nonprofits — need talented communicators to manage their public messages. Our Public Relations concentration covers multiple areas — promotion, marketing, reputation management, event planning, social med

Explore Advertising Courses

Explore Digital Media & Production Courses

Explore Journalism Courses

Explore Public Relations Courses

Unique Elements of Program


Program Highlights

Real-World Experience

Some MSC courses provide opportunities for real client work, and many MSC students complete at least one internship for credit. Previous internship locations include:

  • Brooklyn Nets
  • CBS News
  • Fox News
  • HBO
  • IBM
  • Marvel Entertainment
  • NBCUniversal
  • Sports Illustrated
  • Starwood Hotels

Multimedia Lab

MSC students have access to a new, state-of-the-art multimedia lab that includes:

  • A top-of-the-line radio studio
  • News stand up space
  • Large video monitors for virtual appearances by media professionals
  • Latest technology and software
  • Distance-learning capabilities for students abroad

ESPN Production Truck

Iona broadcasts its home sporting events on ESPN3 and the ESPN app. Students work inside the facilities — calling the games and operating the cameras — and on a state-of-the-art equipment truck directing and producing the broadcast.

Eddie Maffia

Iona has one of the best media and communications programs in the country. I committed as soon as I received my acceptance letter.

Eddie Maffia '21, Digital Media and Production Concentration
Read More About Eddie

MSC Program Among the Best in Country for Job Prospects

PayScale’s 2019 College Salary report, which ranks schools according to best value and return on investment, puts Iona’s Media & Strategic Communication program in the top 11% in the country.

Read More

PayScale finds that Iona MSC graduates earn more than the national averages in their fields. 

Three students sit around the podcast station, complete with soundboard and microphones, as their professor explains how to use the equipment.

Careers & Outcomes

MSC graduates go on to hold diverse and exciting roles across the wide media world: news outlets, advertising and marketing agencies, public relations firms, radio and television networks, and more.

Job Titles

  • Advertising Sales
  • Advertising Copywriter
  • Art Director
  • Content Strategist
  • Data Analyst
  • Editor
  • Media Planner
  • Multimedia Journalist
  • News Anchor
  • Publicist
  • Social Media Manager
  • Television Writer
  • Video Producer

Employers

ESPN
FOX 5
Madison Square Garden
NBCUniversal
News12 Networks
The New York Times
NYPD Media Department
Sirius-XM
Washington Post