Media & Strategic Communication (BA)
Why Media & Strategic Communication?
The world of media and communication continues to grow and change. Savvy professionals who understand the latest technologies and trends are in high demand.
Why Study Media & Strategic Communication at Iona?
All our faculty members have professional work experience in the media industry. You’ll be learning from people who have held — and some who still hold — your dream job.
Our four concentrations — Advertising, Digital Media & Production, Journalism, and Public Relations — allow you to dive deeper into the area of the media landscape that most appeals to you.
We’re just 20 miles from New York City, the media capital of the world. Many students in our program complete at least one internship and many courses incorporate real client work. You'll also have opportunities to network with our many talented alumni working in the industry.
What You’ll Learn
Media & Strategic Communication (MSC) students are creative and analytical storytellers. The MSC core curriculum teaches the fundamentals of developing and producing media content across communication disciplines.
In each of our concentrations, you’ll learn more about a specific piece of the media landscape, and the skills you’ll need to build a successful career in that area.
Unique Elements of Program
- Minor available
- Four Concentrations: Advertising, Digital Media & Production, Journalism, and Public Relations
- Five-year dual degree (BA-MA) available in Public Relations
- Five-year dual degree (BA-MA) available in Sports Media
Our Advertising concentration teaches you to think both creatively and strategically and you’ll learn the process of building a campaign — for television, the web, social media, or other platforms — from start to finish.
Whether you want to be on-camera or behind the scenes, in traditional broadcast outlets or new media channels, our Digital Media & Production concentration prepares you for a career as a digital storyteller.
Our Journalism concentration will develop your reporting and writing abilities, a valuable skill set you can apply to a career in news and many other related industries. You'll learn to cover a range of topics — including hard news, sports, entertainment, and business.
People and organizations of all kinds — celebrities, politicians, large corporations, small nonprofits — need talented communicators to manage their public messages. Our Public Relations concentration covers multiple areas — promotion, marketing, reputation management, event planning, social media monitoring, and more — to guarantee you’ll excel in those roles.
Some MSC courses provide opportunities for real client work, and many MSC students complete at least one internship for credit. Previous internship locations include:
- Brooklyn Nets
- CBS News
- Fox News
- Marvel Entertainment
- Sports Illustrated
- Starwood Hotels
MSC students have access to a new, state-of-the-art multimedia lab that includes:
- A top-of-the-line radio studio
- News stand up space
- Large video monitors for virtual appearances by media professionals
- Latest technology and software
- Distance-learning capabilities for students abroad
ESPN Production Truck
Iona broadcasts its home sporting events on ESPN3 and the ESPN app. Students work inside the facilities — calling the games and operating the cameras — and on a state-of-the-art equipment truck directing and producing the broadcast.
It was invaluable to me to have been taught by individuals who have worked and are actively working at some of the world’s leading news and media outlets, including ABC, The Huffington Post, and The Wall Street Journal.
Victoria Sanseverino '20, Journalism concentration
MSC Program Among the Best in Country for Job Prospects
PayScale’s 2019 College Salary report, which ranks schools according to best value and return on investment, puts Iona’s Media & Strategic Communication program in the top 11% in the country.
PayScale finds that Iona MSC graduates earn more than the national averages in their fields.
Careers & Outcomes
MSC graduates go on to hold diverse and exciting roles across the wide media world: news outlets, advertising and marketing agencies, public relations firms, radio and television networks, and more.
- Advertising Sales
- Advertising Copywriter
- Art Director
- Content Strategist
- Data Analyst
- Media Planner
- Multimedia Journalist
- News Anchor
- Social Media Manager
- Television Writer
- Video Producer