Media & Communication (BA)
Why Media & Communication?
As the worlds of media and communication continue to evolve, professionals who understand the latest digital media technologies and trends are in high demand. Major in Media & Communication to prepare for opportunities in new media, film and television, public relations, advertising, journalism, and related fields.
Why Study Media & Communication at Iona?
Iona University’s Bachelor of Arts (BA) in Media & Communication degree program, formerly known as the Media & Strategic Communication (BA), prepares you for rewarding media careers through hands-on experiences and cutting-edge digital communication courses. In addition, the Media & Communication faculty’s professional expertise informs the major’s curriculum. You’ll be learning from people who have held—and some who still hold—your dream job.
Located in New Rochelle, Iona is just 20 miles from New York City, the media capital of the world. The proximity opens up networking opportunities with our many talented alumni working in the industry and facilitates internship experiences to jumpstart your media career.
Our two major concentrations—Digital Media & Production and Public Relations—allow you to dive deeper into the area of the media landscape that most appeals to you. To further customize this degree, Media & Communication majors interested in entering into the field of sports broadcasting can earn a five-year BA-MA dual degree in Sports Media. There is also the option to pursue a minor in Media & Communication alongside another major.
From Iona to FOX 5 NY
Richard Giacovas of FOX 5 NY works in one of the biggest media markets in the world and his journey started right here at Iona. Hear how Iona helped him “get out of his shell” and gave him the skills needed to build confidence and succeed in the world of news.
What You’ll Learn
Majoring in Media & Communication enhances your abilities as a creative and analytical storyteller. The core curriculum teaches the fundamentals of developing and producing media content across communication disciplines. Our leading-edge courses focus on the unique demands of digital communications.
In each of our concentrations, you’ll learn more about a specific piece of the media landscape and hone the technical skills you’ll need to build a successful media career.
Digital Media & Production
Whether you want to be on-camera or behind the scenes, in traditional broadcast outlets or new media channels, our Digital Media & Production concentration features career-ready courses in digital communications.
Explore Digital Media & Production
Public Relations
People and organizations of all kinds — celebrities, politicians, large corporations, small nonprofits — need talented communicators to manage their public messages. Our Public Relations concentration covers multiple areas — promotion, marketing, reputation management, event planning, social media.
Anthony Carlo ‘15MA from Eyewitness News credits Iona with helping him land his dream job!
What Our Students are Saying
"Iona prepared me for [my internship] by giving me hands-on experience... From working on real marketing campaigns to creating content for student organizations, I learned how to think creatively, meet deadlines and communicate clearly."
"I am incredibly grateful for my time at Iona. Every interaction with faculty and staff has been supportive, creating a positive environment that fosters success."
"Everyone wants to see you succeed, from classmates to faculty. I always appreciated Iona’s smaller classroom sizes and passionate professors. I learn better in classrooms where students are more than just a number."
See Media & Communication in Action
Before graduating in 2026, Elizabeth studied Media & Strategic Communication—now known as Media & Communication—and participated in IUTV, the Iona Players and the Iona Dance Team. Filmed during her sophomore year, this video offers a look at her student experience.
Careers & Outcomes
Iona graduates with their Bachelor’s degree in Media & Communication go on to hold diverse and exciting roles across the wide media industry. Benefiting from our specialized major concentrations and hands-on experiences, they pursue media careers at news outlets, advertising and marketing agencies, public relations firms, radio and television networks and more.
Job Titles
- Advertising Sales
- Content Strategist
- Data Analyst
- Editor
- Multimedia Journalist
- News Anchor
- Publicist
- Social Media Manager
- Television Writer
- Video Producer
Employers
Media & Communication Program Highlights
Real-World Media Experience
Certain Media & Communication courses provide opportunities for real client work, and many students complete at least one internship for credit. Previous internship locations include:
- Brooklyn Nets
- CBS News
- Fox News
- HBO
- IBM
- Marvel Entertainment
- NBCUniversal
- Sports Illustrated
- Starwood Hotels
Multimedia Lab
Media & Communication majors have access to a state-of-the-art multimedia lab that includes:
- A top-of-the-line radio studio
- News stand up space
- Large video monitors for virtual appearances by media professionals
- Latest technology and software
- Distance-learning capabilities for students abroad
ESPN Production Truck
Iona broadcasts its home sporting events on ESPN3 and the ESPN app. Students work inside the facilities — calling the games and operating the cameras — and on a state-of-the-art equipment truck directing and producing the broadcast.
Learn More About Iona’s Media & Communication Major
Iona’s Bachelor of Arts in Media & Communication degree features two concentrations so you can focus your attention on building career-ready skills that interest you.
With digital communications courses, proximity to New York City and hands-on experience in the classroom and beyond, you graduate equipped with the knowledge to pursue an exciting career in the fast-paced media world.
Apply today or request information to learn more about majoring in Media & Communication at Iona.
Find Out what an Iona Education Can Do For You
Visit Campus
Our scenic campuses, located just 20 miles from midtown Manhattan, truly do offer the best of both worlds.
Let us show you around, answer your questions and give you a feel of our tight-knit community.
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If you're considering applying to Iona, you're not alone! Since 2019, our new-student enrollment is up nearly 40%. Additionally, 99% of our first-year students receive institutional scholarships or grant aid.
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