Marketing (BBA)

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Why Marketing?

Marketing explains how companies build and manage relationships with their customers. This includes the study of how consumers make decisions, how companies communicate with the public, and how brands that you see every day in stores are established as meaningful symbols.

Why Study Marketing at Iona?

Our program offers a wide variety of classes that teach important concepts in the field. Our classes focus on a combination of theory and practice in order to prepare you for a successful career in marketing.

You will find a community of like-minded learners in the classroom, and you will have opportunities to participate in various activities outside of the classroom – including internships – which will allow you to put your marketing skills to use in solving real-world challenges.

Our faculty are experts in the field, and they are actively engaged in scholarly research across a variety of topics as well as in consulting on marketing campaigns across many different industries.

What You'll Learn

You will study all areas of marketing, from research and consumer behavior through strategy, branding and sales. You will learn how marketing is an integral part of every company and is used for products and services from soap to sporting events!

You will have opportunities to take marketing courses which focus on specific industries such as fashion and sports, and on issues such as sustainability and globalization, and many more.

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Unique Elements of Program



Program Overview with Moe

Moe found the perfect fit for his extroverted personality in Iona’s Marketing program.

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Program Highlights

State-of-the-Art Facilities

You will be taking classes in our new state-of-the-art, eco-friendly LaPenta School of Business. An expanded LaPenta-Lynch Trading Floor features Bloomberg Terminals and a live, wrap-around stock ticker which keeps the pulse of business right at your fingertips!


Our proximity to New York City offers a wide variety of internship opportunities where you can gain invaluable hands-on experience while earning credit toward you degree. Students have landed coveted marketing internships at:

  • Madison Square Garden
  • SiriusXM Clear
  • NBC Universal
  • ESPN
  • Glamour Magazine
  • Michael Kors


Marketing Club

Our student-run Marketing Club hosts activities that enrich and expand upon your classroom experiences. You can explore careers in marketing and network with professionals who serve as guest speakers for industry-related topics!

Marketing Club

Riana Khan

At Iona, I feel like I am constantly achieving my full potential. I chose Marketing because it challenged me, and through the Hynes Institute, I have found my new passion. Iona has enabled me to step out of my comfort zone and get involved.

Riana Khan ’22
Read More About Riana

Careers & Outcomes

Apply your creativity and business skills to help develop winning marketing strategies that lead any company, small or large, to success. 

Job Titles

  • Brand Ambassador
  • Digital Marketing Manager
  • Marketing Coordinator
  • Sales and Marketing Associate
  • Social Media Marketing Director

Our Graduates Have Worked At:

Bayview Entertainment Logo
Con Edison Logo
Christian Dior logo.
Chase bank logo.
NBC Unviersal Logo