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BA in Media & Strategic Communication with a concentration in Advertising

We live in a world of marketing—and advertising is a big part of it. This ever-changing field needs young talent who can think both creatively and strategically. If you concentrate in advertising you’ll learn how to conceptualize, develop and evaluate campaigns involving anything from TV or online video commercials to digital ads for social media.
Jobs in advertising include:
  • Account Executive
  • Advertising Sales Representative
  • Creative Copywriter
  • Creative Art Director
  • Media Buyer
  • Media Planner
  • Social Media Advertising Manager
  • Video Producer
See BA in Media & Strategic Communication, Advertising Curriculum *Media & Strategic Communication majors can apply no more than 42 MCO credits toward the completion of their undergraduate degree. Of the total number of MCO credits, no more than 4 MCO credits can be earned through internship experience.