Marketing Analytics (Advanced Certificate)

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Why learn Marketing Analytics?

More data is available to companies than ever before, and marketing analytics allows organizations to gain insights from this data to improve their marketing efforts. Marketing analytics can help organizations identify trends, analyze consumer behavior patterns, and better measure the performance of their marketing campaigns. Using analytics to inform marketing strategy leads to improved marketing efficiency, customer satisfaction, and ultimately, business growth and success.

Why pursue an Advanced Certificate in Marketing Analytics from Iona University?

Open Up New Career Opportunities

Whether you are a marketing professional seeking to enhance your analytical skills or someone looking to enter the field, this program can open interesting career opportunities in marketing analytics and related areas.

Apply Analytical Techniques to the Field of Marketing

This program covers marketing research methods, marketing models, and related analytical techniques that can be applied to various aspects of marketing.

Students in this program learn how to:

  • apply various analytical tools and techniques to manage sales, promotions, and other marketing functions;
  • develop data-driven strategies to improve marketing performance;
  • present recommendations on marketing strategies.

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An Interdisciplinary, Quantitative Approach

The Advanced Certificate in Marketing Analytics at Iona University is an interdisciplinary program that is designed to equip students with a quantitative approach to the field of marketing.

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Suzana Pavisic

Suzana Pavisic

Director of Graduate Admissions for the LaPenta School of Business

Careers & Outcomes

Immersing yourself in the world of marketing analytics will give you the tools required for success. You’ll not only be able to identify and analyze the data businesses need in order to improve, you will also learn how to interpret and report on it as well. This advanced certificate can help open up new professional opportunities for you in a growing field.

Job Titles

  • Marketing Analyst
  • Digital Marketing Analyst
  • Market Research Analyst
  • Customer Insights Analyst
  • Marketing Consultant

Marketing Analytics Program Highlights

Marketing and Technology Integration

Marketing analytics is an interdisciplinary program of marketing and business analytics, and it integrates technology into marketing practices. This program will equip you to leverage emerging analytics technologies to enhance marketing efforts and gain a competitive edge.

Networking Opportunities

As part of the LaPenta School of Business, you will have access to networking events which allow students to interact with marketing professionals and potential employers. Additionally, you will become part of an alumni network that has a proven track record of success at world-renowned companies such as Visa, Coca-Cola, Morgan Stanley and more.

Flexible Degree Options

Students have the option to integrate their coursework into a broader degree program such as an MBA with a concentration in marketing, business analytics, or another related field.

Learn More about Iona's AACSB-accredited MBA

Find Out What An Iona Education Can Do For You

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If you're considering applying to Iona, you're not alone! During the past two years, our new-student enrollment is up nearly 30%. Additionally, graduate students automatically qualify for consideration of merit scholarships during their graduate program.


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Drone image of campus from Summer 2022.
Four students smile and laugh on the terrace of the LaPenta School of Business.