Media & Strategic Communication and Public Relations (BA-MA)

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Why Media & Strategic Communication and Public Relations?

There’s no doubt that public relations professionals will always be in high demand. Whether your career interests point to the worlds of large corporations or non-profit organizations, to entertainment or politics, public relations is a path that can take you there.

Why Study Media & Strategic Communication and Public Relations at Iona?

Our combined BA/MA dual degree program in Public Relations allows you to streamline your studies and to complete your bachelor’s and master’s degrees in just five years. In this program, you’ll receive rigorous training, centered on proven business principles and consulting models, in traditional, small-class seminars as well as fully online courses.

You can specialize in your area of interest: corporate communications, non-profit communications, or sports and entertainment public relations. In each, you will gain practical experience working with corporations, agencies, and media outlets to hone your creative and analytical skills in real-world settings.

What You’ll Learn

Through specialization in one of three areas—corporate communications, non-profit communications, or sports and entertainment public relations—you'll learn how to meet both the strategical and tactical communication demands of modern organizations. You'll also learn the planning, writing, production, and analytical skills needed to succeed .

You'll benefit from the program's continuous responsiveness to the rapid evolution of industry needs, which is guided by input from alumni and communications professionals who teach part-time or serve on the department’s professional advisory council. You'll gain practical experience with corporations, agencies and media outlets. and build the foundation for professional growth throughout your career.

Explore Courses


Program Highlights

Multimedia Lab

MSC students have access to a new, state-of-the-art multimedia lab that includes:

  • A top-of-the-line Podcast Center
  • TV studio anchor set
  • Large video monitors for virtual appearances by media professionals
  • Latest technology and software
  • Distance-learning capabilities for students abroad

Professionally Experienced Faculty

All of our Media & Strategic Communication Department faculty members have extensive professional experience in the fields they teach, from building public relations campaigns to creating digital media in all formats to on-air performance.

Internships

Our internship program complements the learning you receive in the classroom. Iona’s proximity to New York City, the communications capital of the world, provides unlimited opportunities for internship placements!

Careers & Outcomes

The field touches countless areas, including promotion, marketing, reputation management, event planning, social media monitoring, and on and on.

Job Titles

  • Content Strategist
  • Copywriter
  • Event Coordinator
  • Lobbyist
  • Publicist
  • Social Media Manager
  • Spokesperson

Application Requirements

Current Iona students with sophomore standing and a cumulative grade point average of 3.0 or higher may apply for dual degree programs here.

Prospective students interested in pursuing a dual degree program are encouraged to apply for admission via Common App or contact Iona’s Admissions team to learn more.

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