Media & Strategic Communication and Public Relations (BA-MA)

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Why Media & Strategic Communication and Public Relations?

There’s no doubt that public relations professionals will always be in high demand. Whether your career interests point to the worlds of large corporations or non-profit organizations, to entertainment or politics, public relations is a path that can take you there.

Why Study Media & Strategic Communication and Public Relations at Iona?

Our combined BA/MA dual degree program in Public Relations allows you to streamline your studies and to complete your bachelor’s and master’s degrees in just five years. In this program, you’ll receive rigorous training, centered on proven business principles and consulting models, in traditional, small-class seminars as well as fully online courses.

You can specialize in your area of interest: corporate communications, non-profit communications, or sports and entertainment public relations. In each, you will gain practical experience working with corporations, agencies, and media outlets to hone your creative and analytical skills in real-world settings.

What You’ll Learn

Through specialization in one of three areas—corporate communications, non-profit communications, or sports and entertainment public relations—you'll learn how to meet both the strategical and tactical communication demands of modern organizations. You'll also learn the planning, writing, production, and analytical skills needed to succeed .

You'll benefit from the program's continuous responsiveness to the rapid evolution of industry needs, which is guided by input from alumni and communications professionals who teach part-time or serve on the department’s professional advisory council. You'll gain practical experience with corporations, agencies and media outlets. and build the foundation for professional growth throughout your career.

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Program Highlights

Accredited Program

Our graduate program is the only public relations-centered program between Boston and Washington that meets the demanding standards of the Accrediting Council on Education in Journalism and Media & Strategic Communication (ACE JMC), the leading body in higher education for the discipline.

Professionally Experienced Faculty

All of our Media & Strategic Communication Department faculty members have extensive professional experience in the fields they teach, from building public relations campaigns to creating digital media in all formats to on-air performance.

Internships

Our internship program complements the learning you receive in the classroom. Iona’s proximity to New York City, the communications capital of the world, provides unlimited opportunities for internship placements!

Careers & Outcomes

The field touches countless areas, including promotion, marketing, reputation management, event planning, social media monitoring, and on and on.

Job Titles

  • Content Strategist
  • Copywriter
  • Event Coordinator
  • Lobbyist
  • Publicist
  • Social Media Manager
  • Spokesperson

Admission into Dual Degree Program

To pursue the dual degree option, you must be a declared major in the Public Relations concentration of the Media & Strategic Communication Major, with a 3.0 cumulative grade point average and a 3.2 major grade point average.

Once accepted, you will complete a total of 18 credits of graduate Public Relations Courses as a part of your undergraduate degree, and will work closely with the Program Director throughout your program of study.