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Public Relations (MA)

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Why Public Relations?

Public relations professionals are always in high demand. When the trajectory of a company or organization's reputation can be altered by the click of a social media post, it’s never been more important for brands and causes to own their narratives.

Wherever your career interests point, public relations is a path that can take you there.

Why Study Public Relations at Iona?

At Iona, we develop thought leaders equipped with the tools to shape messages, build brands, and advance causes. Our graduate program in Public Relations will train you to be such a professional.

You can specialize in your area of interest: corporate communications, non-profit communications, or sports and entertainment public relations. In each, you will gain practical experience working with corporations, agencies, and media outlets to hone your creative and analytical skills in real-world settings.

Our program is designed to meet the communication needs of modern organizations and the curriculum changes in response to the industry. Through in-person courses taught in the evenings, hybrid and online options, our program accommodates the working professional!

What You’ll Learn

You’ll learn how to guide your clients through a media landscape that changes daily, and how to lead audiences to discover the bigger ideas behind the brands and organizations you represent.

In seven courses (21 credits) you will learn the theoretical underpinnings of public relations and practical applications at levels designed to demonstrate accomplishments comparable to those in agencies and corporate communication departments. Specialization courses and opportunities for individualized study and experience working for real organizations emphasize professional experience and networking opportunities.

You’ll receive rigorous training, centered on proven business principles and consulting models, in traditional, small-class seminars as well as fully online courses. All of our program faculty members have extensive professional experience in the fields they teach – nonprofits, education public relations, media relations and journalism, integrated marketing, environmental and digital public relations, corporate communications and more!

Explore Courses


Application Requirements

Two writing samples, no more than 1-2 pages in length each, highlighting your ability to persuade or argue a point.



Program Highlights

Accredited Program

Our graduate program meets the demanding standards of the Accrediting Council on Education in Journalism and Media & Strategic Communication (ACE JMC), the leading body in higher education for the discipline.

Internships

Our internship program complements the learning you receive in the classroom, ensuring you gain valuable experience and contacts in the corporate world. Iona’s proximity to New York City, the communications capital of the world, provides unlimited opportunities for internship placements.

Non-Profit Certificate

You can choose to enroll in our 9-credit Non-Profit Public Relations certificate – and apply those credits to the full MA in Public Relations degree!

Combine your skills as a communicator with a cause you are passionate about to make a positive impact!

Non-Profit Public Relations Certificate

Careers & Outcomes

Obtaining a graduate degree in Public Relations is the ideal way to achieve higher-level jobs and gain hands-on experience to work in the field. Apply your skills to a world of communication and engagement for various companies and organizations to ensure that their public images remain in a positive light.

Job Titles

  • Account Executive
  • Communications Associate
  • Digital Marketing Manager
  • Marketing & Public Relations Coordinator
  • Integrated Marketing Director
  • Social Media Associate
  • New Business Coordinator

Our Graduates Have Worked At:

Ai Media Group, LLC
CVS
Master Card
Reuters

Natalie Redcross, Ph.D.

Hear from Professor Natalie Redcross, Ph.D., about the Public Relations major and what you can expect in courses and activities as a student.

Natalie Redcross lectures during one of her classes.