Media & Strategic Communication Programs

Prior to fall 2019, the Media & Strategic Communication Department was called "Mass Communication."

Progress-to-Degree Indicators ¹

Enrollments, Fall 2012 to Fall 2018

Program	Fall 2012	Fall 2013	Fall 2014	Fall 2015	Fall 2016	Fall 2017	Fall 2018
Mass Communication (UG)	263	255	232	231	221	185	145
Public Relations (GR)	38	36	34	35	32	19	14

One-Year Retention Rates, Fall 2012 to Fall 2017

Mass Communication (UG)
Outcome	Fall 2012		Fall 2013		Fall 2014		Fall 2015		Fall 2016		Fall 2017
Outcome	n	%	n	%	n	%	n	%	n	%	n	%
Not Retained Next Fall	20	8%	22	9%	10	4%	12	5%	11	5%	16	8.6%
Retained Next Fall	148	56%	133	52%	126	54%	135	58%	107	48%	92	49.7%
Graduated Before Next Fall	95	36%	100	39%	96	41%	84	36%	103	47%	77	41.6%
Total Retained / Graduated	243	92%	233	91%	222	96%	219	95%	210	95%	169	91.4%

Public Relations (GR)
Outcome	Fall 2012		Fall 2013		Fall 2014		Fall 2015		Fall 2016		Fall 2017
Outcome	n	%	n	%	n	%	n	%	n	%	n	%
Not Retained Next Fall	10	26%	5	14%	1	3%	2	6%	2	6%	4	21.1%
Retained Next Fall	17	45%	25	69%	23	68%	24	69%	11	34%	5	26.3%
Graduated before Next Fall	11	29%	6	17%	10	29%	9	26%	19	59%	10	52.6%
Total Retained / Graduated	28	74%	31	86%	33	97%	33	94%	30	94%	15	78.9%

Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2015

Mass Communication
Outcome	Fall 2011	Fall 2012	Fall 2013	Fall 2014	Fall 2015
Graduated in Three Years	80%	86%	80%	97%	87.5%
Graduated in Five Years	85%	83%	79.8%	--	--

Public Relations
Outcome	Fall 2011	Fall 2012	Fall 2013	Fall 2014	Fall 2015
Graduated in Three Years	55%	44%	53%	80%	80%
Graduated in Four Years	64%	67%	77%	80%	--

Undergraduate Job Placement Rates, 2014-15, 2015-16, 2016-17 and 2017-18
Mass Communication

Employment Status	2014-15	2015-16	2016-17	2017-18
Employed or in Grad School	94%	90%	89%	87%
Seeking / Sought Full-time Employment (N)	17	25	51	31
Percent Found Full-time Employment (%)	77%	64%	51%	45%
Percent Employed (FT & PT) at Time of Graduation	94%	96%	83%	71%
Salary for Full-time Employed (Median)	$32,500	$37,500	$37,500	$40,000

Note: For institutional data, please visit the Student Consumer Information pages.

Diversity Progress-to-Degree Indicators

Enrollments of Minority Students², Fall 2012 to Fall 2017

Program	Fall 2012	Fall 2013	Fall 2014	Fall 2015	Fall 2016	Fall 2017	Fall 2018
Mass Communication (UG)	56	63	73	83	76	61	54
Public Relations (GR)	13	8	7	10	14	12	7

Minority One-Year Retention Rates, Fall 2012 to Fall 2016

Mass Communication
Outcome	Fall 2012		Fall 2013		Fall 2014		Fall 2015		Fall 2016		Fall 2017
Outcome	n	%	n	%	n	%	n	%	n	%	n	%
Not Retained Next Fall	5	9%	7	11%	3	4%	6	7%	9	12%	5	8.2%
Retained Next Fall	37	66%	32	51%	46	63%	50	60%	33	43%	33	54.1%
Graduated before Next Fall	14	25%	24	38%	24	33%	27	33%	35	46%	23	37.7%
Total Retained / Graduated	51	92%	56	89%	70	96%	77	93%	68	88%	56	91.8%

Public Relations
Outcome	Fall 2012		Fall 2013		Fall 2014		Fall 2015		Fall 2016		Fall 2017
Outcome	n	%	n	%	n	%	n	%	n	%	n	%
Not Retained Next Fall	6	46%	1	13%	0	0%	0	0%	1	7%	1	8.3%
Retained Next Fall	4	31%	5	63%	5	71%	9	90%	7	50%	4	33.3%
Graduated before Next Fall	3	23%	2	25%	2	29%	1	10%	6	43%	7	58.3%
Total Retained / Graduated	7	54%	7	88%	7	100%	10	100%	13	93%	11	91.7%

Enrollment of Non-Minority Students², Fall 2012 to Fall 2018

Program	Fall 2012	Fall 2013	Fall 2014	Fall 2015	Fall 2016	Fall 2017	Fall 2018
Mass Communication (UG)	188	171	133	127	125	117	87
Public Relations (GR)	18	15	16	14	11	5	5

Non-Minority One-Year Retention Rates, Fall 2012 to Fall 2017

Mass Communication
Outcome	Fall 2012		Fall 2013		Fall 2014		Fall 2015		Fall 2016		Fall 2017
Outcome	n	%	n	%	n	%	n	%	n	%	n	%
Not Retained Next Fall	14	7%	14	8%	5	4%	5	4%	2	2%	10	8.5%
Retained Next Fall	102	54%	87	51%	67	50%	74	58%	70	54%	56	47.9%
Graduated before Next Fall	72	38%	70	41%	61	46%	48	38%	57	44%	51	43.6%
Total Retained / Graduated	174	92%	157	92%	128	96%	122	96%	127	98%	107	91.5%

Public Relations
Outcome	Fall 2012		Fall 2013		Fall 2014		Fall 2015		Fall 2016		Fall 2017
Outcome	n	%	n	%	n	%	n	%	n	%	n	%
Not Retained Next Fall	3	17%	3	20%	2	13%	1	7%	0	0%	2	40%
Retained Next Fall	8	44%	11	73%	10	63%	9	64%	4	36%	0	0%
Graduated before Next Fall	7	39%	1	7%	4	25%	4	29%	7	64%	3	60%
Total Retained / Graduated	15	83%	12	80%	14	88%	13	93%	11	100%	3	60%

Minority Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2015

Mass Communication
Outcome	Fall 2011	Fall 2012	Fall 2013	Fall 2014	Fall 2015
Graduated in Three Years	89%	89%	86%	97%	75%
Graduated in Five Years	89%	75%	86.2%	--	--

Public Relations
Outcome	Fall 2011	Fall 2012	Fall 2013	Fall 2014	Fall 2015
Graduated in Three Years	67%	50%	60%	67%	66.7%
Graduated in Four Years	67%	50%	67%	100%	--

Non-Minority Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2015

Mass Communication
Outcome	Fall 2011	Fall 2012	Fall 2013	Fall 2014	Fall 2015
Graduated in Three Years	77%	83%	82%	100%	94.7%
Graduated in Five Years	83%	97%	93.2%	--	--

Public Relations
Outcome	Fall 2011	Fall 2012	Fall 2013	Fall 2014	Fall 2015
Graduated in Three Years	80%	20%	33%	67%	100%
Graduated in Four Years	100%	50%	67%	66.7%	--

¹ Includes students declared in the Mass Communication or Public Relations programs on the fall census reporting date. Note that undergraduates do not declare programs until their sophomore years or later; so three- and five-year graduation rates are reported for first-time, full-time students in their sophomore years as approximations of institutional four-year and six-year graduation rates.
² Minority is defined as the following ethnic/racial classifications: Hispanic/Latino, American Indian or Alaska Native, Asian, Black or African American, Native Hawaiian or Other Pacific Islander, and two or more races. Information reported does not include International Students or Race/Ethnicity unknown.

Non-Minority is defined as the following ethnic/racial classification: White. Information reported does not include International Students or Race/Ethnicity unknown.