Media & Strategic Communication Programs
Prior to fall 2019, the Media & Strategic Communication Department was called "Mass Communication."
Progress-to-Degree Indicators 1
Enrollments, Fall 2012 to Fall 2018
Program |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
Fall 2018 |
Mass Communication (UG) |
263 |
255 |
232 |
231 |
221 |
185 |
145 |
Public Relations (GR) |
38 |
36 |
34 |
35 |
32 |
19 |
14 |
One-Year Retention Rates, Fall 2012 to Fall 2017
Mass Communication (UG)
Outcome |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
Not Retained Next Fall |
20 |
8% |
22 |
9% |
10 |
4% |
12 |
5% |
11 |
5% |
16 |
8.6% |
Retained Next Fall |
148 |
56% |
133 |
52% |
126 |
54% |
135 |
58% |
107 |
48% |
92 |
49.7% |
Graduated Before Next Fall |
95 |
36% |
100 |
39% |
96 |
41% |
84 |
36% |
103 |
47% |
77 |
41.6% |
Total Retained / Graduated |
243 |
92% |
233 |
91% |
222 |
96% |
219 |
95% |
210 |
95% |
169 |
91.4% |
Public Relations (GR)
Outcome |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
Not Retained Next Fall |
10 |
26% |
5 |
14% |
1 |
3% |
2 |
6% |
2 |
6% |
4 |
21.1% |
Retained Next Fall |
17 |
45% |
25 |
69% |
23 |
68% |
24 |
69% |
11 |
34% |
5 |
26.3% |
Graduated before Next Fall |
11 |
29% |
6 |
17% |
10 |
29% |
9 |
26% |
19 |
59% |
10 |
52.6% |
Total Retained / Graduated |
28 |
74% |
31 |
86% |
33 |
97% |
33 |
94% |
30 |
94% |
15 |
78.9% |
Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2015
Mass Communication
Outcome |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Graduated in Three Years |
80% |
86% |
80% |
97% |
87.5% |
Graduated in Five Years |
85% |
83% |
79.8% |
-- |
-- |
Public Relations
Outcome |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Graduated in Three Years |
55% |
44% |
53% |
80% |
80% |
Graduated in Four Years |
64% |
67% |
77% |
80% |
-- |
Undergraduate Job Placement Rates, 2014-15, 2015-16, 2016-17 and 2017-18
Mass Communication
Employment Status |
2014-15 |
2015-16 |
2016-17 |
2017-18 |
Employed or in Grad School |
94% |
90% |
89% |
87% |
Seeking / Sought Full-time Employment (N) |
17 |
25 |
51 |
31 |
Percent Found Full-time Employment (%) |
77% |
64% |
51% |
45% |
Percent Employed (FT & PT) at Time of Graduation |
94% |
96% |
83% |
71% |
Salary for Full-time Employed (Median) |
$32,500 |
$37,500 |
$37,500 |
$40,000 |
Note: For institutional data, please visit the Student Consumer Information pages.
Diversity Progress-to-Degree Indicators
Enrollments of Minority Students2, Fall 2012 to Fall 2017
Program |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
Fall 2018 |
Mass Communication (UG) |
56 |
63 |
73 |
83 |
76 |
61 |
54 |
Public Relations (GR) |
13 |
8 |
7 |
10 |
14 |
12 |
7 |
Minority One-Year Retention Rates, Fall 2012 to Fall 2016
Mass Communication
Outcome |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
Not Retained Next Fall |
5 |
9% |
7 |
11% |
3 |
4% |
6 |
7% |
9 |
12% |
5 |
8.2% |
Retained Next Fall |
37 |
66% |
32 |
51% |
46 |
63% |
50 |
60% |
33 |
43% |
33 |
54.1% |
Graduated before Next Fall |
14 |
25% |
24 |
38% |
24 |
33% |
27 |
33% |
35 |
46% |
23 |
37.7% |
Total Retained / Graduated |
51 |
92% |
56 |
89% |
70 |
96% |
77 |
93% |
68 |
88% |
56 |
91.8% |
Public Relations
Outcome |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
Not Retained Next Fall |
6 |
46% |
1 |
13% |
0 |
0% |
0 |
0% |
1 |
7% |
1 |
8.3% |
Retained Next Fall |
4 |
31% |
5 |
63% |
5 |
71% |
9 |
90% |
7 |
50% |
4 |
33.3% |
Graduated before Next Fall |
3 |
23% |
2 |
25% |
2 |
29% |
1 |
10% |
6 |
43% |
7 |
58.3% |
Total Retained / Graduated |
7 |
54% |
7 |
88% |
7 |
100% |
10 |
100% |
13 |
93% |
11 |
91.7% |
Enrollment of Non-Minority Students2, Fall 2012 to Fall 2018
Program |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
Fall 2018 |
Mass Communication (UG) |
188 |
171 |
133 |
127 |
125 |
117 |
87 |
Public Relations (GR) |
18 |
15 |
16 |
14 |
11 |
5 |
5 |
Non-Minority One-Year Retention Rates, Fall 2012 to Fall 2017
Mass Communication
Outcome |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
Not Retained Next Fall |
14 |
7% |
14 |
8% |
5 |
4% |
5 |
4% |
2 |
2% |
10 |
8.5% |
Retained Next Fall |
102 |
54% |
87 |
51% |
67 |
50% |
74 |
58% |
70 |
54% |
56 |
47.9% |
Graduated before Next Fall |
72 |
38% |
70 |
41% |
61 |
46% |
48 |
38% |
57 |
44% |
51 |
43.6% |
Total Retained / Graduated |
174 |
92% |
157 |
92% |
128 |
96% |
122 |
96% |
127 |
98% |
107 |
91.5% |
Public Relations
Outcome |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Fall 2016 |
Fall 2017 |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
n |
% |
Not Retained Next Fall |
3 |
17% |
3 |
20% |
2 |
13% |
1 |
7% |
0 |
0% |
2 |
40% |
Retained Next Fall |
8 |
44% |
11 |
73% |
10 |
63% |
9 |
64% |
4 |
36% |
0 |
0% |
Graduated before Next Fall |
7 |
39% |
1 |
7% |
4 |
25% |
4 |
29% |
7 |
64% |
3 |
60% |
Total Retained / Graduated |
15 |
83% |
12 |
80% |
14 |
88% |
13 |
93% |
11 |
100% |
3 |
60% |
Minority Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2015
Mass Communication
Outcome |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Graduated in Three Years |
89% |
89% |
86% |
97% |
75% |
Graduated in Five Years |
89% |
75% |
86.2% |
-- |
-- |
Public Relations
Outcome |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Graduated in Three Years |
67% |
50% |
60% |
67% |
66.7% |
Graduated in Four Years |
67% |
50% |
67% |
100% |
-- |
Non-Minority Three- and Five-Year Graduation Rates, Fall 2011 to Fall 2015
Mass Communication
Outcome |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Graduated in Three Years |
77% |
83% |
82% |
100% |
94.7% |
Graduated in Five Years |
83% |
97% |
93.2% |
-- |
-- |
Public Relations
Outcome |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Graduated in Three Years |
80% |
20% |
33% |
67% |
100% |
Graduated in Four Years |
100% |
50% |
67% |
66.7% |
-- |
1 Includes students declared in the Mass Communication or Public Relations programs on the fall census reporting date. Note that undergraduates do not declare programs until their sophomore years or later; so three- and five-year graduation rates are reported for first-time, full-time students in their sophomore years as approximations of institutional four-year and six-year graduation rates.
2 Minority is defined as the following ethnic/racial classifications: Hispanic/Latino, American Indian or Alaska Native, Asian, Black or African American, Native Hawaiian or Other Pacific Islander, and two or more races. Information reported does not include International Students or Race/Ethnicity unknown.
Non-Minority is defined as the following ethnic/racial classification: White. Information reported does not include International Students or Race/Ethnicity unknown.
Prior to fall 2019, the Media & Strategic Communication Department was called "Mass Communication."