Sungjin Yoo, Ph.D.
Assistant Professor, Information Systems and Business Analytics Department
- LaPenta School of Business, 447
- Ph.D., Business Information & Technology, University of Memphis
- MS, Business Administration, Soongsil University
- BS, Business Administration, Soongsil University
Professor Yoo teaches courses in the areas of information systems and business analytics. His research interests include cybersecurity, sharing economy, and IT strategy. In particular, he studies the relationships between firms’ IT security strategy, non-security related IT strategy, and cybersecurity breaches, as well as the impact of new IT-enabled business models on the landscape of traditional industries. To implement his research, he mainly uses advanced econometrics, business analytics, and qualitative case study methods. His research has been published in MIS Quarterly Executive and Information Technology & People.